Kristina Liebute1

4 min

New hotel tech, same chaos: What usually goes wrong?

💻 Hotel operators face challenges when adopting new Property Management Systems (PMS). Claudia Meglin, Director of CMC Hospitality Software, discusses with Mews CEO Matt Welle the pitfalls, including unchanged processes that negate tech benefits. Franchise hotels often have brand-imposed systems lacking operational support. Successful adaptation requires team involvement, training, and continuous change management beyond go-live day. Effective integration involves new SOPs, internal champions, and regular feedback, transforming tech from "new" to integral.

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4 min

6 things hoteliers can learn from serving at Wimbledon

🎾 Mews CEO Matt Welle shares six lessons from Wimbledon for hoteliers: flawless service under pressure, anticipation of guest needs, balancing tradition with modern expectations, importance of behind-the-scenes teams, handling emotional highs and lows, and perfecting first impressions. Wimbledon, founded in 1877, embraces tradition and innovation. Hoteliers should automate tasks and enhance guest experiences through strategic preparation and thoughtful service. These elements can boost guest satisfaction, loyalty, and revenue.

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6 min

What ChatGPT Operator means for hotel bookings

💻 OpenAI's image generator, released over the last couple of months, reached a million users within an hour, causing a temporary crash. Another OpenAI release, Operator, an AI-powered digital agent, can autonomously complete web-based tasks, such as booking hotel rooms, without API integrations. Currently, it's a research preview available to OpenAI Pro users in the U.S. Operator presents both challenges and opportunities for hoteliers, from potential OTA preference to AI-driven personalized guest experiences and dynamic pricing strategies. Mews, with its cloud-based platform, helps hotels adapt to AI advancements, offering automated check-ins, dynamic pricing, and real-time updates.

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8 min

The ultimate guide to Revenue Management Systems (RMS)

```html 💸 ``` Hotels using Atomize RMS have seen up to 35% more Revenue per Available Room (RevPAR) and up to 37% higher Average Daily Rate (ADR). Implementing an RMS like Atomize, part of Mews, enables real-time data access, rate adjustments, and strategic planning. An RMS automates pricing based on demand, competitor pricing, booking trends, and market conditions. Frimurarehotellet saves 20-30 hours monthly by utilizing Atomize's automated pricing. RMSs are ideal for properties with more than 10 rooms in competitive markets, offering real-time optimization, AI-driven insights, and cloud-based flexibility. Revenue managers benefit from RMS by shifting focus from manual tasks to strategic oversight, enhancing overall profitability. Atomize's two-way integration with PMS simplifies revenue management, providing time-saving automation.

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7 min

Google’s new hotel ad bidding: Impact on your revenue

📢 Google ended commission-based hotel ad bidding on February 20, 2025, shifting to upfront payments for clicks and impressions. This move away from paying only for bookings completed via ads increases financial risk for hotels, necessitating more strategic ad campaign optimization. Google's decision is influenced by tighter privacy rules and a decline in third-party cookies, emphasizing the importance of first-party data in marketing. Mews, a guest-first platform, helps hotels adapt by offering a commission-free direct booking engine, rich guest profiles for personalization, effective first-party data management, and data-driven insights for decision-making.

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