Study Reveals 54% of Travelers Already Use AI for Trip Planning, But Only 22% of DMOs Offer AI Tools
🗺️ Mindtrip's study, in collaboration with Sabre, Sojern, and MMGY Travel Intelligence, reveals a significant gap between traveler behavior and industry readiness for AI. In San Francisco, 54% of travelers have used AI for travel planning, and 75% plan to do so in the future. However, only 22% of destination marketing organizations (DMOs) offer AI trip planning on their sites. AI impacts travel decisions, with 40% discovering destinations through AI and 29% altering plans based on AI suggestions.
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