LODGING Staff - 10 Minutes News for Hoteliers - Page 22

Hampton by Hilton New Smyrna Beach Completes Renovation

🏖️ Hampton by Hilton New Smyrna Beach, Florida, completed renovations to its 112-room property, owned by Key International and managed by LBA Hospitality. Updated guestrooms and public spaces enhance the hotel's contemporary feel. Situated on Flagler Avenue, the hotel offers amenities like free WiFi, an outdoor pool, and flexible meeting space. The renovation aims to boost guest experiences and sustain long-term performance, aligning with New Smyrna Beach's growth potential as a premier coastal destination.

Ashford Hospitality Trust Provides Updates on Multiple Hotel Transactions

💰 Ashford Hospitality Trust plans to sell La Posada de Santa Fe Resort & Spa (157 rooms) for $57.5 million and Hilton St. Petersburg Bayfront (333 rooms) for $96 million, with both deals closing in March 2026. It recently sold two Embassy Suites hotels, totaling 300 rooms, for $27 million. These four sales will enhance cash flow by over $2 million annually and save $55.5 million in capital expenditures.

5 min

Accor Reports Full-Year 2025 Results

📈 Accor reported 2025 results showing a 4.2% RevPAR increase, EBITDA up 13% at $1,417,143, and adjusted EPS up 16%. In 2025, Accor opened 303 hotels, adding nearly 51,000 rooms, achieving a 3.7% net unit growth. Revenue rose to $6,653,286, with Luxury & Lifestyle revenue up 9.8%. The Americas, notably Brazil, saw an 11.7% RevPAR increase. Net profit was $529,988,375, and adjusted net profit was $594,928,938. The ENA region posted a 3.3% RevPAR increase.

2 min

Lighthouse Announces Launch of Revenue Agent

💻 Denver, Colorado—Lighthouse launched Revenue Agent, an AI tool for hotels, on February 2026. It uses 3 billion daily data points to optimize pricing, sales, marketing, and performance. Revenue Agent works 24/7, suggesting actions and analyzing market data, while learning from user strategy. Lighthouse aims for 10x efficiency. Future plans include AI agents for pricing, sales, marketing, and distribution, integrating into a single platform for coordinated optimization.

2 min

Mews Debuts New Brand Identity

💻 Mews, an Amsterdam-based company, introduced a new brand identity reflecting its growth with a unified operating system for the hospitality industry. Recently, Mews secured $300 million in Series D funding, reaching a $2.5 billion valuation. Over the past year, Mews accelerated SaaS gross profit growth by 55%, expanded to 15,000 properties across 85 countries, and supports over 132,000 monthly active hoteliers. The platform aims to enhance hotel efficiency by integrating guest, operational, and financial workflows.

Hunter Advisors Announces Sale of Two Embassy Suites Hotels in Texas

🏨 Hunter Advisors announced the sale of two Embassy Suites hotels: the 150-suite Embassy Suites by Hilton Austin Arboretum and the 150-suite Embassy Suites by Hilton Houston Near The Galleria. Both built in 1998, these six-story hotels were sold by Ashford Hospitality Trust to a Texas-based investor. The properties offer amenities like meeting spaces, restaurants, pools, and fitness centers. The transaction aligns with regional trends in acquiring institutional-quality hotels with potential for operational improvements.

SpringHill Suites by Marriott Ventura Oxnard Opens

🏨 DKN Hotels has opened the 121-suite SpringHill Suites by Marriott Ventura Oxnard in Oxnard, California, near The Collection RiverPark and 10 minutes from downtown. The hotel offers suites with furnishings by West Elm, a rooftop restaurant, Flora Loca Rooftop Cantina (opening Summer 2026), and amenities like free WiFi, breakfast, a fitness center, pool, and meeting spaces for up to 70 people. The opening aims to boost local economic vitality.

1 min

Pure Wellness Announces Partnership With Prime Group US

🏨 Pure Wellness partners with Prime Group US and Shaner Hospitality to introduce Pure rooms at three Florida properties: Playa Largo Resort & Spa in Key Largo, Art Ovation Hotel in Sarasota, and Hilton Aventura Miami. These rooms feature a multi-step treatment process with 99% anti-viral and anti-microbial protection, air quality surpassing HEPA standards, and hypoallergenic comfort. This initiative aims to enhance guest satisfaction and asset performance.

1 min

Marcus & Millichap Announces Sale of Sacajawea Hotel in Three Forks, Montana

🏨 Marcus & Millichap announced the sale of the Sacajawea Hotel, a 36-room property in Three Forks, Montana. Originally built in 1910 and refurbished in 2010, the hotel features the Sacajawea Bar, Pompey's Grill, and wedding venues. Located in downtown Three Forks, it offers a strategic reinvestment opportunity. The buyer completed a 1031 exchange after selling another Montana asset, and the transaction was managed by Marcus & Millichap's Denver office with support from their hotel team.

1 min

Extreme Hospitality Adds The Franklin on Rittenhouse to Its Portfolio

🏨 Extreme Hospitality added The Franklin on Rittenhouse, a boutique hotel in Center City, Philadelphia, to its portfolio, strengthening its Mid-Atlantic presence. Located near Rittenhouse Square, the hotel is famous for its design and offers a speakeasy named after a Prohibition-era alcohol ring. Extreme Hospitality aims to enhance operational efficiencies and guest engagement while maintaining the hotel's unique character. Eric Rubino, principal of Extreme Hospitality, emphasized thoughtful stewardship of the hotel's boutique identity.

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