G6 Hospitality Launches Studio 6 Plus Extended-Stay Brand Targeting Upper-Economy Segment with $75–$90 ADR Goals
📍 G6 Hospitality, operator of Motel 6 and Studio 6, announced Studio 6 Plus, a new extended-stay brand, in Dallas, Texas. This brand targets upper-economy travelers with ADRs of $75-$90 and RevPAR of $60-$70. Studio 6 Plus offers 60–150 rooms featuring full kitchens and smart TVs. It employs a tech-forward approach with a three-click check-in system and enhanced security features. Franchisees benefit from a fee structure tied to brand-generated bookings, excluding third-party OTA channels.
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