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m.welsch1

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Here we are: Best Destination Marketing Campaign

🌍 Great Britain’s “Starring GREAT Britain” campaign by VisitBritain capitalizes on the set-jetting trend, featuring locations like Bath and the Scottish Highlands. Directed by Tom Hooper, it generates £20 for every £1 invested in tourism. Malaysia’s “Selamat Kembali” campaign showcases diverse cultural and natural offerings. VisitOSLO’s campaign humorously contrasts Oslo’s perceived flaws with its real charm. Portugal’s “Futourism” emphasizes sustainability. Singapore’s campaign highlights its 64 islands. Switzerland’s “Bees & Friends” campaign emphasizes biodiversity, featuring replicas of Swiss hotels for bees and narrated by James Faulkner.
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Here we are: Best Innovative F&B Concept

🍴 25th World Gourmet Festival, Bangkok: This annual event by Minor Hotels has transformed Bangkok into a global dining hub. Scheduled to gather over 3,000 guests and 20+ chefs at the Anantara Siam, it features Michelin-star chefs, mixologists, and Thai talents. Aimed at culinary exchange and innovation, it integrates mentorships and sustainability workshops, redefining hotel-led F&B experiences. The festival celebrates its 25th year as a platform for creativity and cultural exchange.
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How is artificial intelligence reshaping the hotel distribution landscape?

💻 OpenAI announced integration with Booking.com and Expedia, enabling users to book travel directly through ChatGPT. Ariane Gorin, CEO of Expedia Group, highlighted the potential for seamless travel experiences. The tool allows users to search for hotels, providing options and redirecting to booking platforms. OpenAI's Operator can perform actions like filling forms and making payments autonomously. This shift impacts hotel distribution strategies, moving focus from search engine optimization to AI-friendly offerings, challenging traditional rate parity practices.
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Meliá unveils a third Paradisus location in the Canary Islands

🏨 Originally built in 1978 as Hotel Los Gorriones, Fuerteventura's landmark underwent a €32 million renovation, rebranding as Paradisus Fuerteventura. The transformation doubled the staff to 320, with added focus on social inclusion. The now five-star resort boasts 363 luxury rooms, four pools, and nine restaurants, including Mahos led by Michelin-starred Chef Germán Ortega. Part of Meliá Hotels' expansion, it emphasizes local culture and sustainability, with plans to convert a nearby property into Zel Fuerteventura by 2026.
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Ascott expands European footprint with seven new signings

🏠 Ascott expands in Vienna and Seville, adding five projects with 750 units in Vienna and two properties in Seville's Lagoon City. The Vienna projects include a second lyf property opening in late 2026, totaling nearly 1,400 units in the city. In Seville, a 250-unit lyf and a 120-unit Somerset are slated for end-2028. Ascott opened its first French lyf in Paris on 16 October 2025, and The Unlimited Collection debuted in Europe with three properties.
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Grand Hotel Bonavia in Rijeka joins AC Hotels by Marriott portfolio

🏨 Vedran Vivoda, Kristian Šustar, and Silvija Lovreta participated in a signing ceremony at Grand Hotel Bonavia in Rijeka. Jadran hoteli Rijeka's third international franchise partnership aligns with its expansion strategy. The transformation of the hotel into AC Hotels by Marriott aims to boost Rijeka's international visibility, combining global standards with local culture. This collaboration emphasizes Marriott's growth in Central and Southeastern Europe and strengthens Rijeka’s position on the European tourism map.
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