10minhotel - 10 Minutes News for Hoteliers - Page 4

2 min

Lost in Loyalty

📣 Loyalty always was about recognition, not digital points or tiered statuses. Before card programs, genuine hospitality thrived on knowing and valuing guests. Today, many hotels swap real connection for rewards systems like Gold, Platinum, and Diamond tiers. The best hotels, however, excel without complex systems, focusing on human connections. True loyalty is built on personalized recognition, not technology. Mark Fancourt emphasizes that genuine loyalty remains profoundly analog in a tech-driven world.

3 min

Journey appoints Andrew Metcalfe as Group Chief Technology & Product Officer to power next phase of growth

💼 London, 9 January 2026 - Journey, a leader in hotel retailing, appoints Andrew Metcalfe as Group CTPO to drive growth and enhance their Performance Platform. Metcalfe, a former CTO at Access Hospitality, brings extensive experience in hospitality technology. Journey serves over 750 hotels, integrating an Experience Management System for improved scalability and revenue. CEO Simon Bullingham highlights Metcalfe's pivotal role in transforming hotel revenue strategies beyond room sales, focusing on retailing guest experiences.

2 min

RobosizeME to Sponsor Oracle Hospitality Summit 2026, Brings Time-Saving Workflow Automations to OHIP Users

💻 PRAGUE, 8 January 2026. RobosizeME, a provider of workflow automation solutions, is sponsoring the Oracle Hospitality Summit 2026 in London from January 19–21. By integrating with Oracle's OHIP, RobosizeME saves over 24,000 staff hours annually in hospitality operations. Key solutions include Batch Deposit Processing (saving 17,400 hours) and Booking.com Commission Checker (saving 5,000 hours). The event highlights scalable, touchless processes, crucial for labor-constrained markets.

3 min

LodgIQ Unveils Advanced Pickup Analytics in Winter Release, Citing Double-Digit RevPAR Gains in Boutique Hotel Case Study

📈 LodgIQ, based in Silicon Valley, launched Advanced Pickup Analytics in their Winter 2025-2026 update, enhancing year-round booking visibility and strategic revenue management. A case study highlighted a boutique hotel achieving double-digit RevPAR growth, over 20% ADR increases on peak weekends, and €250 room-type premiums. The feature reduced manual reporting by 20 hours monthly, enabling proactive pricing and distribution strategies, shifting from reactive to data-driven decision-making, and boosting direct booking contributions beyond 40%.

3 min

Nearly half of hosts and property managers say increased competition impacted their business in 2025

📈 SAN FRANCISCO, 6 January 2026 – New research by Hospitable highlights challenges in the 2025 short-term rental market. 47.1% of hosts faced increased competition, while 45.1% reported rising costs. Despite pressures, nearly 60% plan to expand in 2026, with 97.7% valuing technology. AI is crucial, saving hosts two to six hours weekly. Hospitable, launched in 2016, has automated over 108 million messages, processing $5.2 billion in reservations in 2025.

3 min

The Hidden Reason Hotel Groups Aren’t Seeing Real AI Results

💻 Despite widespread interest in AI, the h2c 2025 AI & Automation Study highlights that only 8% of organizations globally, and 4% in Europe, have a company-wide AI strategy. Additionally, 72% lack a dedicated budget for AI, and under 25% have the necessary centralized data structures. Automation, crucial for consistency and operational stability, is prioritized over AI deployment, with just 11% of organizations having autonomous AI agents, despite 40% planning to introduce them.

2 min

Quantum of Vulnerability

💻 Quantum computing is revolutionizing security. Current supercomputers take months to crack a 10-character password; quantum computers could do it in seconds. This threatens encryption methods used in banking and government. While researchers are developing post-quantum cryptography (PQC), implementing it will be a multi-year, multi-billion-dollar process. The industry must prepare for an inevitable shift in digital security, as offensive quantum technology could soon outpace current defenses. Are you investing in this critical transition?

1 min

The Silence of Guests: Why AI Will Save (Not Kill) Reviews

I’m often asked whether AI-assisted reviews are the latest semantic apocalypse for travel. I see it more modestly: they mark the end of a long-standing taboo — the one that…

2 min

2025: What the Columnist saw

🌎 2025 saw 75,000 miles of travel, highlighting tech's impact—from NVIDIA's rise to Microsoft’s 50th anniversary. AI advanced from buzzword to digital assistant. Challenges included navigating "NoHo," "One Trick Ponies," and unfriendly airlines. Despite tech's prevalence, the focus stayed on enhancing human experiences. As the year ends, we celebrate the highs, near-misses, and chaos, questioning if tech truly betters life. Stay curious in this tech-driven world!

3 min

Reasons to be Cheerful – 2025

🏨 As we look toward 2026, the hospitality industry reflects on meaningful service moments. A hotel staff member compassionately adjusted standard procedures for a grieving guest, showing empathy over automation. Another luxury resort staff discreetly acknowledged a guest's milestone birthday with a thoughtful gesture, respecting their request for no fuss. These actions highlight the essential human element in hospitality and challenge the balance between technology and genuine human connection. Season’s greetings from Mark Fancourt.

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