Marriott and Hilton’s 2026 soft-brand agreements preserve owner-set rates but impose discounts, rate guarantees and distribution restrictions
🏨 Marriott’s Autograph Collection and Hilton’s Curio Collection let owners set room rates under 2026 agreements, but impose discount, price-guarantee and distribution rules. Marriott charges $50–$500 per rate-guarantee violation; qualifying lower rates found within 24 hours trigger matching plus 25% off or loyalty points. Marriott reports average merchant OTA commissions of 10%–12.5%, versus Booking.com’s 15% starting rate for independents. Owners retain pricing decisions but lose freedom to undercut chain channels.
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