Tell Newsletter #78
Hotel analytics maturing to productive levels? AI in search is starting to go mainstream (well, not for EU though). The case and opportunity for experiences in hospitality. Finding your narrative.…
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Posts by author
Martin Soler
43 posts
Tell Newsletter #77
Hotel schools and getting industry talent. Use AI every-day and build new habits. How important is the name of the brand? And some fun parking lots. Hello, Just got back…
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Tell Newsletter #76
Do we need regulations about regulations? Let’s just fix payments already, we can. And the debate about the endless stream of hotels brands. Maybe it’s OK after all. Hello, Autumn…
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Tell Newsletter #75
Stop obsessing about being different in marketing. Paris Olympics: Airbnb listings almost tripled. AI in hotel bookings versus the IKEA effect. And other news. Hello, Earlier this year, I wrote…
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Tell Newsletter #74
AI for search, Amazon’s beta and how can hotels prepare for that? Hint, USP. Airports and experience design, next level stuff. What is the future of online advertising? That’s easy.…
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Tell Newsletter #73
Has booking travel become 7x worse than before? How is creativity and capital related in marketing. Founder mode and hotel GMs. B2B marketing research. Evolution of hotel management agreements. Hello,…
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Tell Newsletter #72
Satisfaction problems, cyber-security problems and education that rocks, and how can hotels show more trust in their guests. Hello, Was traveling this week, it is always great to come to…
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Tell Newsletter #71
Uber and Chinese car company could teach us a lesson for additional hotel revenue. It seems there’s such a thing as too much digital transformation. Bathroom photos in restaurants are…
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Tell Newsletter #70
Booking’s growing perception problem is becoming a legal problem. Is LVMH becoming the new “winner’s brand”? IHG is innovating and pioneering their tech stack. Thoughts on hyper-personalization. Hello, When it…
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Tell Newsletter #69
Hotel subscriptions, thoughts and experience. Nike’s direct to consumer and positioning failure, what wont change in hotel tech, more Olympics thoughts. Hello, I’ve been lucky enough to see some Olympic…
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