Martin Soler

Find the right people, start with the easy tasks. Tips to get started with AI and Automation. Brand-to-agent marketing. Color mandatory in brand identity? Hello, Catching up after a week…

Is AI going to take your travel agent job? Or augment it into a mega industry? The ultimate luxury research. AI search and discovery. Anthropomorphizing AI. Hello, Still a lot…

The future of SEO is to provide answers, how do we do that? LVMH is oddly more and more downstream, GDS is going strong, OpenAI and Jony Ive, Return on…

If Jobs knew he would create addiction to phones in teens, would he have pushed through? We need to look at both sides of the coin. Hotel personalization thoughts. Google…

So Airbnb released Experience (again?), but they also announced some other things which I found quite interest. Unwinding AI. Loyalty utopias. Jaguar’s re-brand failure continues. Hello, Last week I received…

Imagine marketing as a linear scale with brand on top and performance at the bottom. citizenM acquisition why so much? Hype vs Halo – LVMH vs Hermes. and more Hello,…

Building independence with a brand, no matter how small. Cruise industry innovates most. If AI is the new middle-man, where should OTAs go? Hello, If you know me you know…