Martin Soler

5 min

91 – The relationship between Revenue and Marketing

How much should marketers be concerned about revenue? Tripadvisor and Perplexity partnership. The need for new concepts in hospitality. Retail should learn from hotel marketing. Hello, I’m trying to avoid…

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5 min

90 – Marketers should look more, think less

Some words on how marketers can find “big ideas”. AI in travel, will the dam break in 2025? Google again being dominant in ads. And more articles. Hello, Work is…

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2 min

89 – Clarifying the Hotel Brand Ecosystem

So the Hotel Brand Pyramid sparked a bunch of debates and disagreements. It is time to remedy that, and I’m welcoming your feedback to make it better. Happy 2025! Hello,…

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2 min

So what is a hotel brand really?

I recently came across this brand pyramid chart. While incomplete, I find it is pretty useful to compare the various hotels of multiple groups in their categories. —But, wait a…

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6 min

Tell #88 – What was Hot, and what was Not. Hotel Media Review 2024

Booking and Google dominated the news cycle in hotels. And AI was of course a big topic. But that wasn’t all, following trends was the usual winner and Direct Bookings…

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4 min

Tell #87 – The Hotel Brand Pyramid

The hotel brand pyramid, clarity after all? Marriott just added an outdoor brand. 10 commandments for 2025. Influencers and trust issues. Plus more. Hello, Holidays are just around the corner,…

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5 min

Tell #86 – AI predictions for hotels in 2025

AI for hotels in 2025, my predictions. The PMS Wars are still going strong. Walmart made a shoppable Christmas movie, soon a shoppable hotel? Or just a hotel movie? Hello,…

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2 min

Zero-click search will change metrics, will it change conversions?

Excerpted from Tell Newsletter #84 ☞ Zero-click search is when the person searching goes on a search engine and gets the answers they need right from the search engine. They…

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5 min

Tell #85 – The ultimate trends for 2025 in travel and marketing

Let’s into the 2025 trends, what I think will be important but also what hundreds of others think is important. And 52 things learned in 2024. Hello, It’s that time…

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5 min

Tell Newsletter #84

Search is going to zero-click and what that means for marketing analytics. Generational travel vs Stage-of-life travel. Tips for vendors to sell to the hospitality industry. Hello, It’s thanksgiving weekend,…

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91 – The relationship between Revenue and Marketing

90 – Marketers should look more, think less

89 – Clarifying the Hotel Brand Ecosystem

So what is a hotel brand really?

Tell #88 – What was Hot, and what was Not. Hotel Media Review 2024

Tell #87 – The Hotel Brand Pyramid

Tell #86 – AI predictions for hotels in 2025

Zero-click search will change metrics, will it change conversions?

Tell #85 – The ultimate trends for 2025 in travel and marketing

Tell Newsletter #84

Influence Society Publishes Q2 Edition of Societies Quarterly for Visionary Hoteliers

Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ

Day & Night: The Bold Rebranding Powering Shiji’s Presence in Global Hospitality Tech

Blenheim Palace’s Orangery Restoration Project Wins Prestigious Architecture Award

Ned’s Club Washington DC draws upon White House design eras

Hospitality as a Catalyst: Revitalizing Cities with Walter Isenberg (Sage Hospitality Group)

U.K. travel market sees mobile acceleration and a shifting infrastructure landscape

HT Essentials: How Kiosks Boost Revenue & Efficiency

Influence Society Publishes Q2 Edition of Societies Quarterly for Visionary Hoteliers

Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ

Day & Night: The Bold Rebranding Powering Shiji’s Presence in Global Hospitality Tech

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