Martin Soler

Way too many Gantt charts in marketing meetings. Branding and Art. Paper systems faster than tech. ADR obsessions and brand building. Plus more Hello, Holidays are starting in Europe. Scheduling…

How to deal with the slow death of attribution and tracking? Behind the scenes of citizenM’s brand sale. Toblerone instead of towels. And more Hello, I realize I talk a…

Find the right people, start with the easy tasks. Tips to get started with AI and Automation. Brand-to-agent marketing. Color mandatory in brand identity? Hello, Catching up after a week…

Is AI going to take your travel agent job? Or augment it into a mega industry? The ultimate luxury research. AI search and discovery. Anthropomorphizing AI. Hello, Still a lot…

The future of SEO is to provide answers, how do we do that? LVMH is oddly more and more downstream, GDS is going strong, OpenAI and Jony Ive, Return on…

If Jobs knew he would create addiction to phones in teens, would he have pushed through? We need to look at both sides of the coin. Hotel personalization thoughts. Google…

So Airbnb released Experience (again?), but they also announced some other things which I found quite interest. Unwinding AI. Loyalty utopias. Jaguar’s re-brand failure continues. Hello, Last week I received…