111 – Seriously now, Who owns the customer?
With AI search entering the game, who really owns the customer? Hotel Distribution chart 10 years now. Airbnb vs hotels. Creative vs brand. When to invest in marketing. Hello, I…
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Martin Soler
79 posts
110 – SEO: From Searching to Answering
The future of SEO is to provide answers, how do we do that? LVMH is oddly more and more downstream, GDS is going strong, OpenAI and Jony Ive, Return on…
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109 – AI caution and skepticism
If Jobs knew he would create addiction to phones in teens, would he have pushed through? We need to look at both sides of the coin. Hotel personalization thoughts. Google…
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108 – Airbnb 2025: What stood out
So Airbnb released Experience (again?), but they also announced some other things which I found quite interest. Unwinding AI. Loyalty utopias. Jaguar’s re-brand failure continues. Hello, Last week I received…
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107 – How much should B2B tech company invest in sales & marketing?
The dilemma of how much is enough sales and marketing spend? If people want, I’ll find a way to share the research. More news on AI, humans as a luxury…
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106 – Brand vs Performance, a scale
Imagine marketing as a linear scale with brand on top and performance at the bottom. citizenM acquisition why so much? Hype vs Halo – LVMH vs Hermes. and more Hello,…
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105 – OTAs prefer if you didn’t have a brand
Building independence with a brand, no matter how small. Cruise industry innovates most. If AI is the new middle-man, where should OTAs go? Hello, If you know me you know…
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104 – Feedback loops, tech and hospitality
The GM in Pretty Woman, changes the story, why hospitality is an amazing industry. Loyalty program global growth, Ads going automatic, Fashion brands getting into hospitality + more Hello, It’s…
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A quick intro guide to using ChatGPT to edit hotel photos. | Martin Soler | 18 comments
Forget Studio Ghibli and action figures. AI has changed hotel photography. Here are some prompts I used to create a hotel “photoshoot” for breakfast-in-bed package, valentine’s, easter. All with AI…
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Hotel brands don't sell rooms, they sell loyalty cards and franchises. If… | Martin Soler | 95 comments
Hotel brands don’t sell rooms, they sell loyalty cards and franchises. If you’ve watched hotel sponsorships lately you may have noticed: the name they are advertising aren’t the company or…
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