Martin Soler

Hotel brands don’t sell rooms, they sell loyalty cards and franchises. If you’ve watched hotel sponsorships lately you may have noticed: the name they are advertising aren’t the company or…

How hotel brands an their loyalty programs fit together. Ideas, tips and thoughts on designing ads in current environment. Attribute selling is still a thing. Hello, I’ve never beed really…

Action items for AI in the hotel industry. Selling the lobby. Story telling in hotels. What makes a great hotel stack and how media is moving in the industry. Hello,…

Lessons for a major rebrand. The industry wants all-in-one. Sesame voice AI, impressive but. Major inspiration, true food for thought. Hello, Catching up on things. It wasn’t just ITB there…