Martin Soler

5 min

104 – Feedback loops, tech and hospitality

The GM in Pretty Woman, changes the story, why hospitality is an amazing industry. Loyalty program global growth, Ads going automatic, Fashion brands getting into hospitality + more Hello, It’s…

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2 min

A quick intro guide to using ChatGPT to edit hotel photos. | Martin Soler | 18 comments

Forget Studio Ghibli and action figures. AI has changed hotel photography. Here are some prompts I used to create a hotel “photoshoot” for breakfast-in-bed package, valentine’s, easter. All with AI…

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2 min

Hotel brands don't sell rooms, they sell loyalty cards and franchises. If… | Martin Soler | 95 comments

Hotel brands don’t sell rooms, they sell loyalty cards and franchises. If you’ve watched hotel sponsorships lately you may have noticed: the name they are advertising aren’t the company or…

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4 min

103 – Building better hotel tech

Why do hotels spend more on FF&E than tech? A framework for loyalty. CHANEL is getting into sports too. Travel agents + AI agents the likely future. Hello, AI tools…

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5 min

101 – Hotel Loyalty, Brands and Companies

How hotel brands an their loyalty programs fit together. Ideas, tips and thoughts on designing ads in current environment. Attribute selling is still a thing. Hello, I’ve never beed really…

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5 min

100 – Preparing for AI in hotel industry

Action items for AI in the hotel industry. Selling the lobby. Story telling in hotels. What makes a great hotel stack and how media is moving in the industry. Hello,…

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5 min

99 – Building a brand design system

Lessons for a major rebrand. The industry wants all-in-one. Sesame voice AI, impressive but. Major inspiration, true food for thought. Hello, Catching up on things. It wasn’t just ITB there…

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4 min

98 – Focus meetings are brutal

How to turn any meeting into a blood-bath – ask for focus and demand that they list the items they’ll stop doing. Good luck. Other news, OTA marketing spend grew.…

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6 min

97 – Trade shows and B2B marketing

Am heading to ITB next week and as usual, I wonder what is the use of these large trade shows. Are they still relevant? + OTAs and AI, Humanoid robots,…

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5 min

96 – Reviews are coming back

Hotel reviews were old news, reputation was a managed thing. But maybe it is new again. How CEOs should deal with AI, Content creators rule the airwaves, Media industry evolution.…

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104 – Feedback loops, tech and hospitality

A quick intro guide to using ChatGPT to edit hotel photos. | Martin Soler | 18 comments

Hotel brands don't sell rooms, they sell loyalty cards and franchises. If… | Martin Soler | 95 comments

103 – Building better hotel tech

101 – Hotel Loyalty, Brands and Companies

100 – Preparing for AI in hotel industry

99 – Building a brand design system

98 – Focus meetings are brutal

97 – Trade shows and B2B marketing

96 – Reviews are coming back

Executive Guide on Hyperautomation for Hospitality Leaders

New guide: “From Revenue Manager to Commercial Strategist”

What does exceptional hospitality look like today? Download SOCIETIES Magazine

The Ipad kids are alright?

The Ipad kids are alright?

Sonder initiates Chapter 7 liquidation

Sonder initiates Chapter 7 liquidation

#hotelownership #hospitalitybusiness #boutiquehotel #hotelinvesting #independenthotel #brandbuilding #interiordesign #projectmanagement #commercialrealestate #renovationjourney #entrepreneurlife | Jordan Malara, MBA | 14 comments

Executive Guide on Hyperautomation for Hospitality Leaders

New guide: “From Revenue Manager to Commercial Strategist”

What does exceptional hospitality look like today? Download SOCIETIES Magazine

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