Martin Soler

Which AI are you using? Are they brands like Apple vs PCs, or commodities like electricity? Plus: Starwood relaunch, Google Metasearch updates, IKEA loyalty late but great. Hello, Someone at…

Hubspot blog lost 75% of their organic traffic last year. AI search is eating organic traffic. What should hotels do? How media landscape is shifting. Getting more creative is cheaper…

How much should marketers be concerned about revenue? Tripadvisor and Perplexity partnership. The need for new concepts in hospitality. Retail should learn from hotel marketing. Hello, I’m trying to avoid…

Booking and Google dominated the news cycle in hotels. And AI was of course a big topic. But that wasn’t all, following trends was the usual winner and Direct Bookings…

The hotel brand pyramid, clarity after all? Marriott just added an outdoor brand. 10 commandments for 2025. Influencers and trust issues. Plus more. Hello, Holidays are just around the corner,…

AI for hotels in 2025, my predictions. The PMS Wars are still going strong. Walmart made a shoppable Christmas movie, soon a shoppable hotel? Or just a hotel movie? Hello,…