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10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
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  • 🎙️ Podcast
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  • 🌎 Languages
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Posts by author

Martin Soler

79 posts
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  • 7 min

Tell Newsletter #63

  • Martin Soler
  • 19 June 2024
On branding in the hotel industry and resources to build one. Booking is still a bit of a frenemy to hotels. Tiktok in hotels and some ideas for AI in…
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  • 5 min

Tell Newsletter #62

  • Martin Soler
  • 11 June 2024
Food for thought on Overtourism, McDonalds massive tech transformation, Uber’s history and evolution and hotel website friction and more. Also, I’ve moved to substack! But it’s still free for you…
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  • 5 min

Tell Newsletter #61

  • Martin Soler
  • 7 June 2024
Hello , I am biased towards building brands, and it probably shows in my writing. I strongly believe that the biggest asset of a company is not their customer list,…
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  • 5 min

Tell Newsletter #60

  • Martin Soler
  • 28 May 2024
Hello , AI news is everywhere, there’s so much of it one could think it was written by AI. I’ve decided to make a section for that – I do…
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  • 3 min

Tell Newsletter #59

  • Martin Soler
  • 16 May 2024
Hello , I’m bringing back the newsletter. This is the dillema of a newsletter, it takes time to put together. So when one is busy with a lot of work…
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  • 2 min

Tell Newsletter #58

  • Martin Soler
  • 21 January 2020
Hello , It’s been a while, lot’s of clients and much work has been keeping me busy and that is great. But towards the end of the year I realized…
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  • 3 min

Tell Newsletter #57

  • Martin Soler
  • 3 April 2019
Hello , Brand building versus performance marketing is a major issue in the hotel industry. Very few hotel companies are actually building brands. Performance only has been in the DNA…
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  • 4 min

Tell Newsletter #56

  • Martin Soler
  • 12 March 2019
Hello , ITB has come and gone, for some it was a burden, for others it was too many parties. But it still is the biggest and most influential travel…
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  • 4 min

Tell Newsletter

  • Martin Soler
  • 26 February 2019
Hello , It has shipped! Tell Trends report has finally been printed and shipped. It started as a crazy idea last summer, the conclusion that there just isn’t really any…
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