AI Referrals Quadruple Traffic to Travel Sites Despite Staying Under 1% Across All Categories, Says Bain Report
🛫 In a recent study by Propellic, AI directed 71% of travelers to book directly with operators. Bain & Company reported that AI traffic to travel sites quadrupled in a year, remaining under 1% overall. José Luis Vilar noted a shift from standby tickets to $10 million annual passes, attracting 25,000 customers. Blue Water Hotels features 70 hotels in 16 countries for open-water swimmers. Travel Trends Summit offers free sessions on October 28–29.
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