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Mauricio Prieto

15 posts
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  • 5 min

Pack Up + Go Gains Popularity by Offering Surprise Travel Experiences, Creating Joy and Remarkable Stories

🛳 In Scotland, a 4,350 km journey from a Canadian ferry concluded with a message in a bottle found by a dog. Pack Up + Go offers mystery trips, shared widely for their surprise and joy factor, not utility. Seth Godin emphasizes brands with a clear point of view. Eli Strick highlights customer experience basics. Dara Khosrowshahi of Uber notes the potential for hotels to convert referred guests into loyal customers. Brands should focus less on targeting and more on value.
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  • 8 min

World Economic Forum Projects Net Gain of 78 Million Jobs by 2030 Due to Technological Advancements

📰 The pessimists have often underestimated transformative technologies, being wrong about inventions like the camera, bicycle, and AI. Pete Flint highlights AI's current impact, comparing it to past artistic revolutions. The 1839 camera invention prompted fears yet led to art evolution. US census data shows 60% of today's jobs didn't exist in 1940. The World Economic Forum predicts 170 million new roles by 2030. Social media peaked in 2022; now, people seek slower, more intentional connections.
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  • 8 min

Anthropic study finds AI agents primarily used in software engineering, with travel ranking last at 0.8% usage.

📰 In a few weeks, over 400 conversations occurred on the Travel Tech Essentialist Copilot. Startups focusing on $1.5T global travel bookings often overlook specific customer understanding. Sequoia's Julien Bek suggests market dominance lies in selling completed work, not just tools. AI agents prioritize 53% service call success. Anthropic found software engineering leads AI usage, with travel at 0.8%. Flash Pack leans on community-building for network effects. BCG emphasizes the shift from brand recognition to algorithmic relevance in hospitality.
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  • 8 min

Travel Tech Essentialist #197: Human Leverage

🗺️ Travel Tech Essentialist Copilot, revamped over two weeks, aids travel founders with insights from six years of newsletters, 300+ podcasts, and experiences like building eDreams. Stay22 raised $122M, growing from negative revenue to processing over $1B annually. Wheel the World raised $3.5M, totaling $11M Series A, to improve accessibility data. Booking.com invested $700M in AI, reacting to a 17% stock drop and aiming for proactive travel management. 15-18% of OTA sessions now include ChatGPT interactions.
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Tryp.com: Beyond the Search Bar

📈 Co-founder and CEO of Tryp.com, André Rangel, emphasizes algorithmic discovery over traditional search in travel planning, catering to Gen Z and Millennials. Tryp.com, with over 6 million users, derives 50% of sales from users who didn’t search for specific destinations. Utilizing a graph database, they compute prices for 80 million tickets across 7,000+ locations, achieving a 2x higher conversion rate. Their decentralized content strategy lowers CAC to under €5, with 70% revenue from mobile.
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