Novotel Launches 'Longevity Everyday' Initiative to Enhance Wellbeing Across 630 Hotels Globally by 2030
🏨 Novotel's "Longevity Everyday" initiative aims to embed wellbeing in their 630 hotels worldwide by 2030. The strategy is built on four pillars: Sleep, Eat, Move, and Meet, incorporating upgraded bedding, plant-forward meals (targeting 25% plant options by 2026), and wellness-focused partnerships. In 2023, U.S. travelers spent $258 billion on wellness travel. Novotel’s approach addresses the needs of 68% of working adults seeking improved work-life balance. The strategy emphasizes small, consistent wellbeing habits.
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