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Posts by author

Simone-Puorto

51 posts
Simone Puorto is a Rome-based hospitality thought leader, keynote speaker and six-time published author. Named among the Global Hospitality Top 100 Thought Leaders, he is the founder of Travel Singularity and Elegia and Head of Innovation at Hospitality Net. He is a columnist for both the Italian and English editions of 10 Minutes Hotel News.
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  • 3 min

Why Hotel Marketing Needs More Leonardo da Vincis

  • Simone-Puorto
  • 25 July 2026
For decades, we’ve rewarded hyper-specialization: knowing more and more about less and less. Become an SEO expert. A Social Media Manager. Find your niche and let everyone else deal with…
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  • 2 min

k-punk, Artificial Intelligence, and the New Capitalist Realism

  • Simone-Puorto
  • 18 July 2026
I hate writing this post. Not because it’s about a company I dislike. Quite the opposite. I’ve admired the company for years, and I’m even lucky enough to call one…
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  • 2 min

Happy Birthday, Rebel Yell!

  • Simone-Puorto
  • 11 July 2026
It took me almost two weeks to notice. On June 27, my 100th Rebel Yell was published on 10 Minutes Hotel. One hundred! The funny thing is, I didn’t even…
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  • 2 min

Every Hotelier Deserves the PMS They End Up Building

  • Simone-Puorto
  • 27 June 2026
The other day, I came across yet another LinkedIn post from someone explaining how to build a PMS over a weekend using AI. Three prompts. Two screenshots. One inspirational GIF.…
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  • 2 min

Stripe and Schrödinger’s Wallet

  • Simone-Puorto
  • 20 June 2026
A few years ago, I worried about algorithms deciding what movie I should watch on Netflix. Today, Silicon Valley apparently considers it too burdensome for humans to perform the ancient…
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  • 2 min

Fired by an Algorithm, Reinstated by a Judge

  • Simone-Puorto
  • 13 June 2026
A few months ago, during a conference, a hotelier told me— with the enthusiasm of a child who had just discovered dinosaurs: “In five years, we won’t need half our…
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  • 2 min

Workers of the Cloud, Unite!

  • Simone-Puorto
  • 6 June 2026
I’ve always found technological capitalism at its most entertaining when it tries to present itself as neutral. There’s something almost poetic about it: billionaires in hoodies talking about “empowerment,” platforms…
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  • 2 min

The Great Tokenmaxxing Feast

  • Simone-Puorto
  • 30 May 2026
A few days ago, I stumbled across yet another online trend with strong incel-adjacent energy: young men literally hitting themselves in the jaw with hammers in the hope of becoming…
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  • 2 min

Burnout as a Service (BaaS), or the Dictatorship of Efficiency

  • Simone-Puorto
  • 23 May 2026
There’s something almost Calvinist about the way Silicon Valley talks about productivity. Every repetitive task must disappear. It must be automated. As if repetition itself were a software bug waiting…
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  • 2 min

Burnout as a Service (BaaS), or the Dictatorship of Efficiency

  • Simone-Puorto
  • 23 May 2026
There’s something almost Calvinist about the way Silicon Valley talks about productivity. Every repetitive task must disappear. It must be automated. As if repetition itself were a software bug waiting…
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