Expedia Group Acquires AI-Powered Travel Planning Platform Layla to Enhance Personalized Trip Itineraries for Users
🌍 Layla, founded in 2023 in Berlin by Saad Saeed and Sardar Bali, is an AI-driven travel planning platform now acquired by Expedia Group. The company initially raised £3 million, followed by an additional two, to enhance its personalized itinerary service. This acquisition aims to integrate Layla's AI capabilities with Expedia's global supply and booking tech. Chief Product Officer Shilpa Ranganathan emphasized AI's role in delivering tailored travel experiences, marking a step towards seamless travel planning.
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