Immersive 'Cube' Experience by Baranowitz + Kronenberg Transforms Hospitality Design at Canary Wharf
🏗️ Architecture and design firm Baranowitz + Kronenberg, 2025, Canary Wharf, London: The Cube, originally aired in 2009, transformed into a 27,000-square-foot immersive venue. Located in a mixed-use building, it features 21 cubes and 7 bars, lounges, and a restaurant over two floors. The design highlights vertical connections and movement, balancing industrial and modern elements such as concrete and LCD technology. Alon Baranowitz emphasizes translating the TV show's emotional experience into tangible architecture.
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