Marriott Partners with Italy's Lefay to Launch Luxury Wellness Hotel Brand, Tapping into $6.8 Trillion Market
🏨 Marriott International partners with Lefay to expand into luxury wellness. Lefay, founded by Domenico Alcide and Liliana Leali in 2006, currently has two resorts in Italy. The global wellness market reached $6.8 trillion in 2024, projected to hit nearly $10 trillion by 2029. Marriott Bonvoy has 270 million members worldwide. This joint venture follows a trend where smaller brands join larger firms for global reach, as Marriott aims to enhance its luxury offerings through wellness.
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