JW Marriott Opens First All-Inclusive Luxury Resort in Costa Rica, Led by Industry Veteran Javier Coll
🏨 Javier Coll, a hospitality industry veteran, spearheaded the opening of the JW Marriott Costa Elena Resort All-Inclusive in Guanacaste, Costa Rica, in September 2023. Coll, formerly of AMResorts, emphasizes the evolution of the luxury all-inclusive model, which now mirrors traditional luxury arrangements with prepaid convenience. Today, this segment is one of the fastest-growing in hospitality. Coll insists that operational excellence and seamless guest experiences differentiate successful all-inclusive resorts from typical luxury hotels.
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