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Tom Brown1

34 posts
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  • 4 min

12 essentials for a good hotel room

  • Tom Brown1
  • 6 January 2025
🏨 The article emphasizes the importance of small details in a hotel room that contribute to guest satisfaction, beyond the basics like cleanliness and comfort. These include functional curtains, powerful hairdryers, clear air conditioning instructions, complimentary water and coffee, modern charging sockets, smart TVs, slippers, ample storage space, local welcome treats, cosmetic extras, and personalized touches such as notes and tailored in-room fridge contents. The focus is on providing convenience and showing thoughtfulness to make guests feel valued, thus encouraging repeat visits.
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  • 3 min

Six ways that hotel technology creates human experiences

  • Tom Brown1
  • 19 December 2024
🏨 Mews focuses on enhancing hospitality by allowing staff to create meaningful moments with guests through technology that supports operational efficiency and human connection. Mews Kiosk simplifies check-ins/out, while automation captures guest preferences. Mews for Salesforce integrates PMS with CRM for personalized experiences. AI chatbots offer 24/7 support, maintaining brand voice warmth. Mews streamlines operations, improving time management and payment success. Mews supports sustainability through efficient data reporting, aligning with guest demands for eco-conscious stays.
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  • 6 min

10 tips to protect your business against hotel phishing attacks

  • Tom Brown1
  • 14 November 2024
🚬 Phishing in hospitality targets personal and financial data for financial gain, using emails, messages, and fake websites. Hotels are vulnerable due to the vast amount of valuable data they process. Protection measures include avoiding search engine logins, bookmarking official URLs, using strong passwords, employing password managers, enabling Two-Factor Authentication, setting up login alerts, scrutinizing email addresses, creating reporting plans, using Single-Sign-On, training teams, and fostering an environment for reporting incidents. Cybersecurity in hospitality is critical to protect against phishing attacks and preserve guest trust.
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  • 6 min

The future of hospitality with Atomize and Mews

  • Tom Brown1
  • 5 November 2024
🏨 Over the past decade, hotel technology has evolved from manual, disconnected systems to integrated, AI-driven platforms like Atomize RMS and Mews PMS. Atomize utilizes AI for real-time, automated revenue management, shifting from reactive to proactive strategies. Mews PMS redefines property management systems with a focus on the entire guest journey through open API architecture. Integrating Atomize and Mews offers unified data, enhanced revenue optimization, improved guest experiences, operational efficiency, and scalability. The synergy of these platforms fosters a guest-centric mindset, leverages data as a strategic asset, and requires a culture of agility within the hospitality industry. This tech stack modernization aims to create more personalized, seamless, and memorable guest experiences, representing the new standard in hospitality.
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  • 7 min

How hotel groups can become more efficient and boost revenue

  • Tom Brown1
  • 24 October 2024
🏨 In 2023, 31% of hospitality organizations experienced cyber-attacks with an average cost of $3.4 million per incident. Hotel technology must be cloud-native for security and management across properties. Automation and centralized operations streamline tasks, reducing human error. Automated rate management, using live and historic data, maximizes occupancy and revenue. Access to an integration marketplace allows custom tech stacks per property. Embracing sustainability can increase efficiency and attract eco-conscious travelers. Essential software for hotel groups includes PMS, RMS, POS, and space management systems.
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  • 4 min

Highlights from Mews Coffee Corner with Harding Group

  • Tom Brown1
  • 7 October 2024
☕ Harding Group uses Mews for managing multiple hospitality properties in Trolltunga, Norway since January 2024. Mews simplifies reservation management, enhances guest experiences with automated emails and plans for smart locks implementation. Staff training through Mews University is intuitive, likened to using a smartphone. Rate management is streamlined, allowing for pricing years ahead and automating payments with fewer errors. Mews is praised for its continual evolution, likened to upgrading from a Nokia 3310 to the newest iPhone.
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  • 4 min

What can hospitality learn from retail?

  • Tom Brown1
  • 30 August 2024
📌 The retail value chain, crucial for delivering products or services, can be applied to hospitality to optimize operations and enhance guest experiences. Key steps include product development (hotel service design), sourcing and procurement (partner management), and manufacturing and production (operational efficiency). Effective distribution and logistics (space and reservation management), along with marketing and sales (guest acquisition and retention), are essential. Retail experiences influence the guest experience, and post-sales service translates to post-stay engagement for hotels. Hospitality can learn from retail to improve service offerings and guest satisfaction.
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  • 6 min

10 ways to get the most out of your cloud-native PMS

  • Tom Brown1
  • 27 August 2024
💻 31% of hospitality organizations experienced a data breach in 2023. Cloud-native Property Management Systems (PMS) offer benefits such as mobile access, seamless payment integration with single-click actions, and the absence of connection fees for integrating with other hospitality tools. Advanced features like online check-in, self-serve kiosks, and digital room keys enhance guest experience and operational efficiency. Continuous product updates, role-based learning paths, and revenue maximization through the sale of various space types are advised. Two-factor authentication (2FA) and card tokenization ensure security, with SOC 2 and ISO 27001 certifications providing additional assurance. Regular analysis of performance data and metrics like RevPAG (revenue per available guest) is encouraged for business success.
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  • 4 min

The revolution in revenue management: from RevPAR to RevPAM

  • Tom Brown1
  • 7 August 2024
The rise of RevPAM The podcast covered plenty of fertile ground, and we didn’t want any non-German speakers to miss out. So here are the top six takeaways from their…
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  • 3 min

Five successful hotel operations transformations

  • Tom Brown1
  • 29 July 2024
1. Glampsource North Hatley: no more paper The new generation of hoteliers are lucky. They don’t know some of the painful, time-consuming processes that used to be necessary before technology…
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