Developing Your Marketing Mindset: A Guide for Hospitality Professionals – Leora Halpern Lanz
📚 Boston University professor Leora invested two years writing a book, released on September 15, 2024, focusing on marketing as critical and strategic thinking. She emphasizes education over selling, hospitality as marketing, and adapting to digital and physical visibility. Leora's teaching at ESSEC Business School involved practical marketing projects, and her students' input shaped the book. Her approach includes a scorecard for strategic and critical thinking, with her work even sparking job offers for students.
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