How Agentic AI Is Rewriting Venue Marketing
🤖 OpenTable's Concierge, launched in July, uses generative AI to answer 80% of diner inquiries, covering over 60,000 venues worldwide. As AI-driven search usage rises, it captures 5.6% of U.S. desktop search traffic. The agentic AI market is forecasted to grow at a 45% CAGR, reaching $47 billion by 2030. Nearly 60% of adults use AI for searches, impacting traditional SEO. Venues must ensure structured data, guest feedback, and menu details for prominence in AI systems.
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