📖 Regula Luescher, a leader in urban re-invention in Zurich and Berlin, emphasized that authenticity cannot be fabricated. The current hospitality narrative prioritizes storytelling over tangible experiences, creating disillusionment. This "reverse iceberg" approach focuses on superficial narratives rather than substance. To truly engage, understanding and designing for actual needs is essential. Instead of just telling stories, spaces should genuinely reflect and resonate with the people and moments they are designed for.

📲 TikTok has launched a Local Feed, transforming how small businesses connect with users. This new feature benefits local establishments like restaurants and gyms by providing a dedicated tab for visibility, countering the previous preference for large advertisers. For Gen Z, TikTok replaces traditional search methods, acting as a platform for discovering local services. This shift, noted by Tim van der Wiel, highlights TikTok's growing influence in local commerce and user behavior. #TikTokShop #eCommerce