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Two men in tuxedos smiling at a social event; magazine-style cover with 'Brand Strategy' tag and headline about expansion in hospitality and retail.
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  • 1 min

Lapérouse Holding to Open or Acquire Seven New Luxury Venues by 2026, Expanding Heritage Brands Strategy

  • 12 August 2026
🏖 Lapérouse Holding, founded by Benjamin Patou and Antoine Arnault, plans seven new openings or acquisitions by 2026, including La Petite Maison, new Da Rosa concepts, and Café Laperouse at La Vallée Village. The group is expanding into food retail with Lapérouse Food & Retail and new concepts like Comptoir Lapérouse. This strategy aligns with growing consumer demand for authenticity and memorable experiences in luxury hospitality.
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Infographic of Google's pay-to-be-found flow for travel: travel companies pay, Google Auction, OTAs, hotels, then a section on Google AI Selection and direct hotel bookings; caption: You’ll still pay Google for access to demand.
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  • 1 min

Google's AI May Shift Billions in Travel Distribution as Direct Bookings Challenge OTA Commissions

  • 12 August 2026
🗺 Expedia spends 56% of its revenue on marketing, while Booking.com allocates 31%. Both compete in Google's auction for visibility. Google's AI could shift dynamics by directly booking based on real-time comparisons, transferring the power of choice to Google. This could reduce OTA commissions, as hotels might receive more direct bookings. However, the financial demand cost could shift from OTAs to Google, altering travel distribution's multi-billion dollar flow and questioning OTA's 15-25% charges. ♻️
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  • 1 min

CoralTree Hospitality Appoints Jeff Knowlton as Chief Technology Officer to Lead Digital Innovation Strategy

  • 11 August 2026
💻 Jeff Knowlton has been appointed as chief technology officer at CoralTree Hospitality, bringing over 25 years of experience. He will lead the enterprise technology strategy, focusing on enhancing guest experience and operational efficiency. Previously, Knowlton was CIO at Peregrine Hospitality and Sonesta Hotels International. His expertise is expected to drive digital innovation as CoralTree expands.
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Magazine cover showing tea plantation workers harvesting tea leaves with woven baskets, overlaid with the H&B logo and subtitle 'Hospitality, Food and Beverage' in white text and the issue details, set in Assam, India.
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Saladplate E-Magazine #17 – Read Exclusive Hospitality Food and Beverage Industry Global News & Trends!

  • 11 August 2026
Tea heritage in Assam, Hong Kong's culinary secrets & hyper-local dining in Japan. Get inspired by authentic food stories. Read free from Saladplate E-Magazine. The post Saladplate E-Magazine #17 – Read Exclusive Hospitality Food and Beverage Industry Global News & Trends! appeared first on Saladplate.
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Poster-style graphic with the slogan 'The fish stinks from the head' and a right-side illustrated fish; conveys that top decisions affect guests.
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  • 2 min

Excessive Cost Control in Hotels Leads to Poor Guest Experience and Low Staff Morale, Warns Industry Expert

  • 11 August 2026
🛌 At an unspecified hotel, budget-driven priorities led to understaffing at the front desk, deferred maintenance, and postponed training. The sales team distributed old branded T-shirts and yellowed paper for packets. This focus on cost-cutting hindered resource allocation, diminishing employee engagement, service quality, and guest experience. When short-term savings compromise long-term performance, the entire property suffers. Re-evaluating spending priorities is crucial to prevent these issues from escalating. Reach out if cost savings might affect performance.
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Booking.com mobile app screen with a blue header and an orange search area.
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  • 2 min

Dubai Crown Prince Approves AI Plan for 295,000 Companies, Deploying 100 Agents and 50 New AI Firms by 2028

  • 10 August 2026
🤖 On June 11, 2026, in Dubai, Crown Prince Sheikh Hamdan approved a plan to adopt Agentic AI in 295,000 private-sector companies within two years. This shift involves deploying 100 specialized AI agents and supporting 50 new AI companies. Unlike LLMs, Agentic AI executes tasks end-to-end, transforming hotel bookings. SEO is evolving into GEO, optimizing for AI selection rather than search ranking. Hotels risk becoming mere inventory if they don't adapt to these AI-driven booking processes.
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Google logo on the facade of a modern beige office building with glass windows and a tree in front
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  • 1 min

Google Tests AI-Powered Hotel Booking in the US, Allowing Users to Book Directly Through Chat Conversations

  • 10 August 2026
📅 Google is testing AI-driven hotel booking in the US. Users converse with the AI to book and pay without leaving the chat. This innovation challenges traditional direct booking models, as guests might book via Google's assistant without visiting hotel websites. Independent hotels have invested heavily in reducing OTA dependency, aiming to own guest relationships. Google's new system could either be seen as an opportunity or a new intermediary in the booking process, altering the direct booking landscape.
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Marriott Bonvoy Loyalty Program Reaches 295 Million Members, Contributing 68% of Global Room Nights

  • 10 August 2026
📈 In Q2 2026, Marriott Bonvoy's loyalty program reached 295 million members, with 68% of room nights globally, and 75% in the U.S. & Canada, booked by members. Across leading hotel loyalty programs, over 800 million memberships are recorded: Hilton Honors (260M+), IHG One Rewards (160M+), Accor ALL (100M+), and World of Hyatt (69M). Loyalty is evolving into a crucial distribution engine, enhancing guest relationships and personalization while reducing dependence on OTAs.
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Sunlit historic square with stone buildings, a church, and outdoor café tables; a bird flies near the sun.
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  • 3 min

Explore Hvar Old Town's Hidden Alleys, Historic Landmarks, and Local Cuisine for an Authentic Experience

  • 10 August 2026
🌍 Hvar Town, often called the Adriatic's crown jewel, boasts the largest square in Dalmatia, St. Stephen's Square, featuring a 16th-century Cathedral. The Arsenal, from the 16th century, hosts events, while the 1612-built theater reveals its cultural history. Explore the Franciscan Monastery’s museum and panoramic bell tower views. Avoid crowded eateries; instead, try local konobas. Best times to visit are before 9 a.m. or after 9 p.m., avoiding peak tourist hours.
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Person typing on a laptop showing Airbnb search results with listing thumbnails and a map on the screen, browsing accommodations in New York City area.
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Mobile-First SEO and Design Essential for Hotels to Boost Direct Bookings and Reduce OTA Dependence by 63.4%

  • 10 August 2026
💻 In 2026, mobile platforms accounted for 63% of all online travel bookings, while 68% of initial travel searches originated on smartphones. Direct hotel bookings can yield up to 60% higher revenue compared to third-party bookings, with major online travel agencies taking 15-30% in commissions. Over 70% of last-minute hotel bookings are made via smartphones. Mobile-first web design, technical SEO, and faster website speeds are crucial for hotels to reduce OTA reliance and boost direct bookings.
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