💻 Last week in Mountain View, Amadeus and Google hosted an industry seminar. Key insights: 25 million hours of travel videos are watched daily; travelers spend 45 days and over 300 queries researching trips, even with AI; brand.com enhances conversion rates; digital ads must provide answers; and SEO still matters, though AI is changing keyword importance. Digital wallets, UCP, and AI are reshaping travel dynamics. Special thanks to Jill B., Joe Spirito, and Lalit Gupta for hosting.

📊 ChatGPT experienced a slight decline between March and June, while Claude and Gemini saw substantial growth in early 2026. Data from Similarweb and other sources like Semrush, BrightEdge, and seoClarity were used to analyze desktop web visits to LLM platforms and AI Overviews' prevalence. Effective AI Search strategies should ensure visibility across all LLMs and avoid actions that could negatively impact sites' rankings on Google or AI Overviews.