- 10 Minutes News for Hoteliers - Page 2

2 min

Hilton’s “Is This Hilton?” Campaign Highlights Loyalty Benefits as Luxury and Lifestyle Portfolios Grow 11% and 20%

10 November 2026

🏨 Hilton launched “Is This Hilton?” on September 14 around the Emmys to highlight loyalty rewards across 28 brands. Luxury and lifestyle net unit growth reached 11% and 20%, respectively, over 12 months. The campaign spent $2.5 million on 579 national TV airings and generated 72 million social video views. Promotions included a Times Square pop-up. Roughly 585 added luxury and lifestyle properties are neither owned nor operated by Hilton, mostly through Small Luxury Hotels licensing.

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5 min

LOBBY Affairs Plans One-Hour Substack Discussion on AI and Back-Office Operations for Small Hospitality Teams

10 November 2026

🏨 Kevin is hosting a 1-hour LOBBY Affairs live on Substack tomorrow about improving back-office operations for small hospitality teams. He recommends using AI to map workflows, spot duplicate data entry and streamline enquiries, invoices and follow-ups. Start with 1 recurring task, test whether changes save time, and retain human control over important confirmations. Tools should offer clear ownership, recoverable information and backup processes—not create extra work.

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5 min

Analysis of 2,533 Q3 earnings sentences compares risks and opportunities at Booking, Expedia and Airbnb

10 November 2026

🤖 Booking Holdings, Expedia Group and Airbnb’s Q3 2026 earnings materials—about 55,000 words across 2,533 sentences—reveal an AI emphasis gap. AI took 62% of analysts’ question words on Booking’s call but just 1.4% of its 10-Q. Risk language accounted for 19% of Expedia’s words, 16% of Booking’s and 9% of Airbnb’s; opportunity language represented 30%, 36% and 49%, respectively. All three said AI-agent traffic remained too small to matter; hard AI metrics focused on costs.

1 min

Choice Hotels reports AI-referred website visits grew more than tenfold year over year to about 1% of traffic

9 November 2026

🏨 Choice Hotels International reported on November 2, 2026, that AI-driven visits to choicehotels.com grew more than tenfold year over year, reaching about 1% of traffic. Company research suggests half of travel research starts with AI. Its website supports AI-agent bookings and secure payments. For franchisees, EasyBid improved group-booking win rates by 210 basis points, supporting 27% annual group-revenue growth, while an AI review-response tool cut reputation management fees by about 30%.

4 min

AAHOA’s Fifth HerOwnership Conference in Nashville Focuses on Hotel Investment, Financing and Leadership for Women

9 November 2026

🏨 AAHOA Chairman Rahul Patel (2026–2027) highlighted the fifth annual HerOwnership Conference in Nashville, where women discussed hotel ownership, technology, leadership, financing and investment. Last month, he joined hundreds of hoteliers in Washington, D.C., for AAHOA’s National Leadership & Advocacy Conference, discussing rising costs, workforce pressures, insurance expenses, capital access and regulations with congressional offices. Patel urged members to stay informed, engage in advocacy and vote in the November 3 midterm elections.

2 min

AAHOA’s HerOwnership Conference Marks Five-Year Milestone in Nashville, Focusing on Women’s Leadership and Hotel Ownership

9 November 2026

🏨 AAHOA’s HerOwnership Conference marked its five-year milestone in Nashville, supporting women in hospitality through education, networking and mentorship. This year’s program covered AI applications, leadership, hotel acquisitions, portfolio diversification, financing, branding and legal risk protection. Designed for women starting businesses, expanding portfolios or entering family businesses, the initiative helps attendees build connections and develop practical tools to advance their careers and ownership goals.

2 min

AAHOA to Hold AAHOACON27 in Anaheim May 4–6, 2027, With Member Elections

9 November 2026

🏨 AAHOA’s nearly 20,000 members can support future hoteliers through tax-deductible donations to Kennesaw State University’s Michael Leven and Lee Dushoff AAHOA Scholarship for Compassionate Leadership. Hospitality and tourism contributes over $82 million to Georgia’s economy. AAHOACON27 takes place in Anaheim May 4–6, 2027. Election eligibility deadlines are December 31, 2026, for Lifetime Members and April 22, 2027, for Annual Members. AAHOA also honors veterans and military families during November.

3 min

Jagruti Panwala, AAHOA’s first chairwoman, receives the 2026 Peggy Berg Castell Award

9 November 2026

🏆 Jagruti Panwala, AAHOA’s first chairwoman (2019–20), was honored at The Lodging Conference in October as the 2026 Peggy Berg Castell Award recipient. Selected by an independent committee, she is the award’s seventh honoree, recognized for advancing women in hospitality through leadership, mentorship and advocacy. Panwala supports the AHLA Foundation’s FORWARD movement. Award namesake Peggy Berg founded Castell to help women hold more than one-third of hospitality leadership and ownership positions.

8 min

Mentorship builds confidence for women in U.S. hospitality, who hold fewer than 29% of executive positions

9 November 2026

👩‍💼 Women make up 52% of the U.S. hospitality workforce but hold fewer than 29% of executive roles and 20% of C-suite positions, according to AHLA’s Diversity Survey. Mentorship supports retention, promotions and confidence. Jagruti Panwala joined AAHOA in 2001, entered its board in 2011 and became its first chairwoman after her 2016 officer election. Industry leaders recommend networking, seeking guidance and building relationships with multiple mentors to advance women’s careers.

7 min

Simi Shah, 29, grows South Asian Trailblazers from a podcast into a media and advisory business

9 November 2026

🎙 Simi Shah, 29, launched South Asian Trailblazers during COVID, growing a podcast into a media platform, community events and executive advisory business. The Harvard- and Wharton-educated Forbes 30 Under 30 honoree amplifies South Asian leaders’ stories. Her father, Nitin Shah, cofounded AAHOA and chaired it in 1993–94 after immigrating to the U.S. in the 1980s. Shah delivered the keynote at AAHOA’s fifth annual HerOwnership Conference.

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