37% of Travelers Use AI for Trip Planning; Structured Data Crucial for Hotels and Restaurants to Stay Competitive
📈 BCG and NYU's Tisch Center report 37% of travelers use AI for trip planning, projected to reach 58% by 2026. 84% of travelers book based on AI recommendations. Structured data, via Schema.org, is crucial for AI systems to recommend properties. Forbes Travel Guide notes 80% of AI-driven discovery is influenced by reputation. Direct bookings via AI are rising, with 56% going to property websites. Implementing structured data is affordable, but essential for visibility and revenue.
Share
