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Tony Loeb

2181 posts

Tony Loeb, un expert reconnu de l'industrie hôtelière et du marketing digital, a gravi les échelons de sa carrière, passant de webmaster à Directeur Technique puis co-fondateur de WIHP où il participe à la création Meta I/O. Il a ensuite lancé "Experience", le premier CRM hôtelier mondial, révolutionnant l'expérience client et aidant plus de 4500 hôtels. Actuellement, il innove avec 10minhotel.com, une plateforme et une base de connaissance pour hôteliers, combinant ses passions pour l'hôtellerie et le marketing. Le site propose également un podcast informatif, "10 min pour un hôtelier", démontrant l'engagement continu de Tony pour l'innovation dans l'industrie hôtelière.

7 Brew Names Nick Chavez as its First Chief Marketing Officer

💰 Encore, a global event technology provider, launched the 'Overtime Savings Program' in the U.S., designed to aid financial stability for its 12,000 employees facing seasonal work patterns. Partnered with UKG's payroll technology, the initiative allows workers to save overtime pay and receive a company-paid match, akin to a 401k incentive. Additionally, the ‘Seasonal Leave of Absence Program’ offers employees benefits retention and PTO accrual during off-season leaves. Post-Labor Day launch saw a tenfold increase in UKG Wallet™ usage. Nearly 70% of Americans live paycheck to paycheck, with $9 billion spent on bank overdraft fees in 2023.

3 min

Seda Hotels selects Shiji Infrasys Cloud POS to enhance guest services across multi-property environment

💾 Seda Hotels, part of Ayala Land Inc. in the Philippines, implements Shiji's Infrasys Cloud POS across its 13 locations to enhance F&B guest experience, announced on December 10, 2024, in Singapore. The cloud POS solution offers centralized management, report consolidation, and seamless third-party integration for operational efficiency. Julius Buen, Group IT Manager, emphasizes improved F&B efficiency and guest service. Shiji, founded in 1998, now has over 5,000 employees, assisting 91,000 hotels and 200,000 restaurants globally.

4 min

From Data to Delight: AI’s Role in Hospitality Marketing

📈 In the 1990s, companies began to deeply analyze consumer wants and needs for product development. AI has significantly impacted marketing by efficiently mining data for consumer insights. In Europe and Australia, consumer data protection is strong, while the U.S. views it more commercially. AI aids in precise customer identification, crucial for luxury brands. Ethical challenges arise, like price manipulation and retargeting issues in digital marketing. Opportunities exist for skills in AI-generated profiling, content creation, and blockchain technology. AI-driven marketing tools are advancing, promising better targeting, content creation, and personalized brand interactions.

4 min

Combatting Fraud Together: Best Cybersecurity Practices for Hotels

🛈 A report highlights cybersecurity vulnerabilities affecting all top 10 travel and hospitality websites, with bad actors targeting peak travel seasons to exploit increased traffic. Social engineering via phone calls and emails, using AI and deepfake technology, threatens hotels. 31% of hospitality organizations have experienced a data breach. Retail & Hospitality ISAC provides cybersecurity standards and practices. Best practices include data encryption, multi-factor authentication, software updates, staff training, risk assessments, and collaborative industry defense strategies.

2 min

Talk It Out: Why Voice AI is the Future of Hospitality Service

🎙 87% of U.S. hotels face staffing shortages, leading to the adoption of voice AI in hospitality for services like FAQ answers, reservations, and identifying upsell opportunities. These AI systems reduce customer wait times significantly by providing 24/7 support and natural-sounding interactions. Despite early predictions, voice remains the preferred channel over chat for customer service, with the technology set to handle more complex tasks and offer personalized experiences in the future.

3 min

Snapchat’s End of Year Recap Reveals Significant Engagement with Hotel, Restaurant Content

🏨 The Zipper Hotel & Apartments in Düsseldorf, opened in November 2023, operates with only six staff members, 80% less than traditional hotels, due to "Like Magic" platform. This tech enables staff to handle 80% of tasks from a single system and guests to check in and make requests via smartphone. Training takes 1.5 days, and guest ratings are high: Google 4.6/5, Booking.com 8.8. About 70% of guests prefer WhatsApp communication, indicating a shift towards digital, seamless service.

2 min

Enhancing Food Ingredient Supply Chains with Technology

💻 A food distributor achieved a 25% reduction in spoilage with automated temperature tracking. AI cameras in a food manufacturer's inspection process prevented contamination and potential recalls. Global food distributors use cloud-based systems for real-time shipment monitoring, ensuring regulatory compliance and product quality. Challenges include high initial costs, data security, and employee training. Technologies like blockchain and AI predictive analytics promise a transparent, efficient future for food ingredient supply chains.

4 min

168-Room Hotel Operates with Only Six Staff Members

🌱 Preferred Travel Group, in partnership with the Travel Foundation, launches its Climate Action Plan to reduce carbon emissions by 50% by 2030 and achieve Net Zero by 2050, aligned with the Glasgow Declaration. The plan includes five key pathways: Measure, Decarbonize, Regenerate, Collaborate, and Finance. The company conducted a baseline emissions inventory, establishing objectives aligned with the Paris Agreement and Glasgow Declaration, and prioritized actions via a structured scoring system. By 2025, they aim to refine policies and engage associates to reduce Scope 3 emissions from business travel and events, leveraging a Climate Task Force and Climate Steering Committee for strategic implementation.

4 min

Snapchat Users Viewed More Than 73M Hours of Travel Content in 2024

🌎 Preferred Travel Group launched its Climate Action Plan, partnering with the Travel Foundation to halve its carbon emissions by 2030 and reach Net Zero by 2050. The plan, building on the Glasgow Declaration on Climate Action in Tourism, focuses on five key pathways: Measure, Decarbonize, Regenerate, Collaborate, and Finance. CEO Lindsey Ueberroth emphasizes travel's responsibility to the planet. In collaboration with ecollective, the company conducted a baseline emissions inventory, aligning objectives with global climate frameworks, and identified actions for practical implementation. By 2025, they aim to refine policies and engage associates to foster a sustainable culture, with a focus on Scope 3 emissions from business travel and events.

3 min

HTL Hotels Implements Shiji ReviewPro to Transform Guest Communication and Boost Satisfaction

🏨 HTL Hotels in Argentina improved guest satisfaction by adopting Shiji ReviewPro in Hollywood, Florida, on December 9, 2024. The technology enhances communication with nearly 20 automated guest interactions for each of the four hotel properties, ensuring 99.4% issue resolution and 92.5% prompt response rate. HTL's operational efficiency and direct bookings have increased, with substantial gains in in-stay and post-stay feedback conversion, especially via WhatsApp. The integration aligns budget and bonus policies with guest feedback, boosting Net Promoter Score (NPS) and Global Review Index (GRI).

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