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Tony Loeb

123 posts
Tony Loeb est un entrepreneur de la hotel tech qui compte plus de vingt ans d'expérience dans l'industrie hôtelière. Webmaster à ses débuts, il est devenu directeur technique et a piloté une équipe d'une trentaine de personnes dédiée à la création de sites, au SEO et au SEA pour les hôtels. Il a ensuite accompagné des hôtels de luxe et des chaînes à l'international, avant de cofonder un CRM et une solution d'email marketing dédiés à l'hôtellerie, utilisés par des milliers d'hôtels indépendants dans le monde. Aujourd'hui, il est co-fondateur de 10 Minutes (10 minutes pour un hôtelier), le média de référence de l'hôtellerie européenne, qui réunit newsletter, podcasts et vidéos pour atteindre plus de 350 000 décideurs hôteliers. Il y anime les podcasts « 10 min pour un hôtelier » et « Inno'Tourism ». Il est également co-fondateur de Pragmatik, une agence marketing qui aide les entreprises de la hotel tech à transformer des contenus clairs, sans blabla, en leads qualifiés. Pragmatique par nature, Tony décrypte ce qui compte en marketing hôtelier, distribution, expérience client et technologie pour aider les hôteliers à décider mieux et plus vite. Basé en région parisienne.
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  • 1 min

Sunborn London Case Study: Seamless Tech for Luxury Hospitality

📱 Sunborn London's operational efficiency improved with automated, real-time updates for Front Office, F&B, and Housekeeping. Guests now enjoy online check-in, Digital Dine ordering, and personalized service, enhancing their experience. The seamless system rollout by Shiji included responsive support and reduced training time with familiar interfaces. Payment processing is secure and PCI-DSS compliant, involving encrypted transactions and fraud controls. Unified systems ensure data consistency, reduced errors, and effective cross-department communication.
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  • 3 min

Shiji and allmytour Integrate to Expand Global Accommodation Distribution

📅 January 22, 2026, in Seoul, Korea, Shiji announced a strategic partnership with allmytour to integrate Shiji’s Horizon Distribution. This partnership provides allmytour access to over 90,000 hotels globally, enhancing inbound and outbound travel competitiveness in Northeast Asia. Shiji supports over 91,000 hotels worldwide and employs more than 5,000 people. Allmytour, boosted by an 8 billion won Series A investment, launched the 'Awesome Membership' in May 2024, offering access to 3 million accommodations.
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  • 3 min

2026 Guest Experience Benchmark: Global Hotel Satisfaction at 86.7%

📝 Global guest satisfaction reached 86.7% in 2025 based on 40 million reviews from 12,000 hotels, revealing a 0.5 percentage point increase since 2024. Middle East (+0.8 pp), North America (+0.7 pp), and Asia (+0.6 pp) saw notable improvement. 5-star hotels achieved a GRI of 90.4%, though growth slowed. Google reviews rose 15.7%, while HolidayCheck increased 14.0%. Asia led with a GRI of 89.4%, followed by Central America at 87.1%.
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  • 3 min

Shiji Launches Reviewpro Reputation to Elevate Hotel Reviews in Japan

📝 Tokyo, Japan, January 15, 2026 — Shiji Japan launches Reviewpro Reputation, aiming to enhance guest experiences across hotels and restaurants. The tool supports over 80 review sites and 45 languages. Japan's 2025 Guest Experience Benchmark showed a GRI™ of 84.20%, improving by 0.7 points from the previous period, but below Asia's average of 89.60%. Globally, Reviewpro serves 60,000 hotels, aiding in transforming feedback into actionable insights. Shiji supports over 90,000 hotels worldwide.
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  • 3 min

Shiji Deploys Infrasys POS at Michelin Bib Gourmand Chen’s

📸 Singapore, January 12, 2026: Shiji deploys Infrasys POS at Chen’s, a Japanese Szechwan restaurant under OUE Restaurants, a MICHELIN Bib Gourmand winner (2019, 2021-2023). Wayne Teoh, Chen’s GM, notes the technology's impact on efficiency, maintaining service quality. Infrasys POS offers fast order processing, real-time updates, flexible hardware, and central reporting, supporting Shiji’s goal of enhancing the F&B sector. Chen’s, launched in 2017, is acclaimed for its Mapo Tofu with 8 distinct flavors.
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