Net Affinity enters new leadership era
📈 Net Affinity, a hotel tech company operating in the UK and Ireland, will undergo a leadership change as Lauri Koop, CEO of Dutch-backed Hotel Tech Group (HTG), takes over in 2024. William Cotter, founder in 2000, steps down after 25 years. HTG's acquisition of Net Affinity earlier in 2023 aims for growth and innovation. Serving 400+ hotels, Koop, with 20+ years in SaaS, will enhance integration and expand by 2026, focusing on client hotel performance.
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