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🧡 Starting around age 25, collagen production declines by 1% per year, exacerbated by UV exposure, smoking, alcohol, and poor diet. The global collagen supplements market, valued at $5.91 billion, is projected to grow to $8.02 billion by 2030, driven by both older and younger consumers. Historically animal-derived, newer supplements feature sustainable marine and plant-based sources. Hydrolyzed collagen peptides, broken down for better absorption, are key to supplement efficacy.

🍷 Since the 2000s, China experienced rapid industrialization, leading to urbanization and a significant urban middle class. This consumer base fueled both domestic and international investments. As incomes increased, wine consumption surged. However, wine consumption has recently declined, prompting traditional wine producers to seek new markets.