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YiTyng.Sin@informa.com

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Breaking The Mould: Hotel restaurants and bars are struggling to stay relevant, while independent venues are taking the lead on innovation. What do hoteliers need to do to refresh, reshape and re-energise the perception and positioning of hotel-based F&B outlets? – EYSY

🍴 Emma Watson, Petr Raba, and Nicola Lee will join moderator Sameer Seth to discuss hotel F&B innovation in the Asia Pacific region (excluding China). The panel aims to help hoteliers refresh and reshape their food offerings to meet evolving guest expectations. Topics include leveraging F&B for reputation, learning from independent venues, fostering innovation, and exploring competitive advantages in the crowded market.
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X, Y, Z: Brands all around the world are changing their marketing strategies to capture a new generation of Gen Z consumers. How can F&B businesses shift gears to cater to this rising segment, and is there a way to create an inclusive strategy that speaks across generations? – EYSY

📱 Kristian Olsen, founder of the award-winning agency Atypical, shares insights on adapting marketing strategies for Gen Z consumers at a keynote session. With clients like LG, WWE, and Jeep, Olsen highlights the shifting media consumption patterns among generations X, Y, and Z. He emphasizes the importance of social media and content marketing, detailing how businesses can effectively engage these audiences and avoid missed opportunities.
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The Sustainable Restaurant Association Panel Discussion: Small Changes, Big Impact: Driving Sustainability Through Hospitality – EYSY

🍽 Saladplate, part of Informa Markets, serves as a comprehensive hub for the Hospitality, Food, and Beverage sectors. With content such as weekly news updates, a monthly newsletter, and a bi-monthly e-magazine, it offers insights into industry trends. The platform connects users to over 10,000 brands and products via its supplier directory and provides updates from 35+ international trade events.
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The Great F&B Reset: F&B Leaders in Asia weigh-in on the challenges that the industry is facing, the opportunities that have arisen, and how F&B businesses can leverage this great reset. – EYSY

🍴 Major culinary cities like Singapore, Bangkok, and Hong Kong are witnessing a transformative shift in the F&B industry due to evolving consumer preferences, market saturation, and global inflation. Meanwhile, emerging destinations with lower entry barriers and rising affluence offer new opportunities for innovation. A panel featuring Sameer Seth, Stefanie Wijono, and Sarissa Rodriguez-Schwartz, moderated by Nicola Lee, will explore these challenges and opportunities in a session focused on Asia's F&B future.
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The Sustainable Restaurant Association Panel Discussion: Small Changes, Big Impact: Driving Sustainability Through Hospitality

🍽 Saladplate, the official hub for Informa Markets' Hospitality, Food, and Beverage portfolio, offers a platform for industry insights. It features weekly news, a monthly newsletter, and a bi-monthly e-magazine. Users access over 10,000 brands and products through its directory. The platform keeps users informed with updates from over 35 international trade events, enhancing engagement and innovation in the sector.
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