Events

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Hospitality events, conferences and trade shows: the industry’s key gatherings and highlights.

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Don't miss our last OPEN Luxury Hour tomorrow! Can service become an art form, or are most luxury brands still treating it like a script? We’re kicking off the year with an extraordinary edition of… | Natalia Jaramillo

📱 Wednesday, 28th January 2027, online: Join the final OPEN Luxury Hour. Explore the transformation of service into art through "Artification: Elevating Service into an Art Form." Distinguish between rituals, service ceremonies, and artification to redefine luxury. Engage with luxury professionals aiming to challenge norms and enhance human-centered excellence. Start at 7:00 PM KSA / 8:00 PM UAE. Register for this impactful dialogue at [link](https://lnkd.in/gUXE7BHw).
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ATM to spotlight sports tourism…

🏃 Arabian Travel Market (ATM) 2026, from May 4-7 at Dubai World Trade Centre, highlights sports tourism's potential, with sports travellers spending twice as much as average tourists. The sector could grow by 63%, boosting Middle East tourism valued at $600 billion, while the global market could hit $2 trillion by 2030. 80% of sports event attendees return as leisure tourists or recommend destinations. The region's expanding infrastructure positions it well for this growth, with Saudi Arabia hosting the 2034 FIFA World Cup.
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From design to operations, connecting the full hotel lifecycle

🏨 China, March 31 - April 3, 2026, Shanghai New International Expo Centre hosts Hotel & Shop Plus. This one-stop sourcing event for hospitality professionals highlights the full hotel ecosystem with top global brands in building materials, smart hotels, and lighting. Featuring over 80 activities, it includes Design Week Shanghai and Hotel Culture Week. The event convenes designers, real estate developers, and hotel owners to enhance industry growth and innovation. Register now for free tickets!
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Questex’s IHIF EMEA unveils 2026 conference programme

📅 Germany: In 2026, the International Hospitality Investment Forum (IHIF) EMEA will occur from March 23-25 in Berlin, featuring over 190 leaders, including executives from Accor and Hyatt Hotels. The event will be hosted at InterContinental and Pullman hotels. More than 85 companies will exhibit, with themes reimagining value and sustainability in hospitality. Attendee passes offer varied access, and a 10% discount is available for BHN readers on All Access Passes.
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Year-end holiday travel set to break U.S. records

🛫 Dec 16, 2025, AAA reports a record 122.4 million Americans will travel 50+ miles during the year-end holidays, a 2.2% rise from 2024. Road trips dominate, with 109.5 million travelers (89%) driving due to lower fuel prices. Air travel surpasses 8 million passengers despite a 7% fare increase. Other transport modes like bus, train, and cruise grow by 9%. Popular destinations include Florida and Hawaii. Congestion and safety concerns peak around Christmas in major metro areas.
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APAC Market Entry 2026: Getting the Fundamentals Right & Ingredient Innovation & Consumer Trends: Navigating Growth in APAC’s Evolving FMCG Landscape (Sydney)

📅 Webinar by Incite on exporting to APAC markets in 2026. Participants will learn how to select distributor partners, craft pricing strategies, and develop marketing plans. The session will end with a Q&A, leveraging Incite’s 15 years of experience in F&B brand growth in Asia-Pacific.
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APAC Market Entry 2026: Getting the Fundamentals Right & Ingredient Innovation & Consumer Trends: Navigating Growth in APAC’s Evolving FMCG Landscape

🍽 Success in Asia-Pacific's export markets requires disciplined planning. A webinar in November 2025 guides food and beverage brands to build an actionable roadmap for APAC market entry in 2026. Drawing on 15 years of Incite’s experience, it covers distributor selection, pricing strategies, and marketing programs. An interactive Q&A session concludes the event, offering practical insights for 2026 export growth.
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The new speed of marketing

📈 Nov 26, 2025: Modern marketing thrives on agility and trust over long-term planning. Brands succeed by creating flexible systems that quickly respond to cultural shifts. Key strategies include focusing on niche audiences, insider-informed teams, and daily media-style workflows, prioritizing speed over polish. Brands should engage with cultural touchpoints that align with their values for deeper connections, as authenticity and trust build lasting brand value. Full article: [Adweek](https://www.adweek.com/brand-marketing/the-new-speed-of-marketing/).
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Amamark Producer & New Supplier Showcase Returns to Food, Drink & Hospitality Week for 2026

🍽 Foodservice giant Aramark UK will host the Producer & New Supplier Showcase at Excel London from March 30 to April 1, 2026. This event, part of the Food, Drink & Hospitality Week, will allow suppliers to pitch their products to Aramark's experts. Stephen Brennan, VP of Aramark UK & IRL, highlights its value in forming partnerships with diverse businesses. Shortlisted suppliers will present live to Aramark directors for potential inclusion in their supply chain.
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