Garner brand expands in Southern Europe with its launch in Italy
🏡 In 2023, IHG launched its midscale conversion brand and entered Italy by transforming Pacini Group's Smooth Hotel Rome into Garner Hotel Rome Aurelia, which was completed in January 2025. The hotel offers 58 rooms and is located on Via Aurelia, west of Rome. IHG operates 30 hotels in Italy across seven brands, with 10 additional properties in development. Garner Hotels has signed 76 global properties in six months; 58 are in Europe, including over 50 in Germany, a 53-room hotel in Reading, UK, and a 106-room hotel in Vienna, Austria. A 126-room Garner hotel near Istanbul's international airport is set for 2025. 🏨
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