Revenue Management System: Not Just for Booms, but for Bumps Too
🏨 Eurovision Song Contest 2025 in Basel saw a slow start with 9% occupancy and a peak of 2% on Saturday, despite expectations. Some serviced apartments maintained 90% occupancy. Meanwhile, Germany's Euro 2024 saw a 0.5% drop in nationwide occupancy, despite anticipated €1 billion tourism revenue. Prices surged by 57%, but weather and early exits impacted visitor stays. RMS played a crucial role in adapting to market shifts with strategies like adjusting minimum stays and pricing based on real-time demand.
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