The Box and the Wavy Line: A Smarter Way to Lead Hospitality – Sarah Eustis, Main Street Hospitality Group
📑 Sarah Eustis, CEO of Main Street Hospitality, discusses her leadership approach called “the box and the wavy line.” She highlights that disciplined operating systems, standard operating procedures, and financial rigor provide stability in volatile markets. Sarah argues that structure doesn’t stifle creativity but fosters innovation and growth. This framework is designed for hospitality executives to balance control, culture, and expansion effectively.
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