Tell Newsletter #67
💻 Martin Soler, a fractional CMO and co-founder of 10minutes.news, Europe's most-read hotel newsletter, discusses hotel tech priorities from a C-level perspective, underlining the need for cloud-based systems to enhance guest experiences. He notes that non-cloud PMS solutions hinder tech evolution in guest services. Soler also addresses the potential of using travel influencers to boost off-season hotel demand, the growing need for flexible workspaces in hotels, and the importance of creativity in hotel marketing. Additionally, he suggests that buy-now-pay-later (BNPL) models, successful in e-commerce, could benefit the hotel industry. Soler emphasizes the tech battle between Airbnb and hotels, advising hotels to invest in digital transformations and become as convenient as Airbnb to avoid losing customers. He proposes the creation of a new role, Guest Experience Designers, to integrate technology into enhancing guest experiences without losing the human touch.
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