Innovation

Virginia-based hospitality management company OTH Hotels Resorts (OTH), continues to strengthen its East Coast footprint with the addition of Crowne Plaza Hotel & Suites Pittsburgh South, marking another strategic growth milestone for the company’s expanding portfolio.

I bet you didn’t get into hospitality to chase spreadsheets. And yet, for years, I watched talented revenue managers, finance analysts and operations leaders spend hours each day on tasks so repetitive, so mind-numbing, they barely required human thought.

Pertlink today announced the launch of its new brand identity and a strategic evolution of its business, marking the next chapter in its 25-year track record of delivering award-winning, industry-defining technology and transformation projects for the global hospitality sector.

Will AI kill your brand, or can it help you build a stronger one? In this webinar, Youri Sawerschel, Founder of Creative Supply, breaks down eight key shifts that are reshaping brand management in the AI era, from identity and storytelling to customer experience. You will see how AI can support brand strategy when it is guided by clear human intention, and why creativity still matters more than ever. Along the way, a practical rebrand case study of a döner kebab shop brings the opportunities and limitations of today’s AI tools to life, before closing with strategic takeaways and a Q and A on the questions brands are asking right now.

In a previous feature in CIO magazine about enterprise architects, generative AI had emerged but its practical impact on enterprise technology had not yet been widely felt. Today, it has sparked a wave of agentic AI solutions from major SaaS providers, and that is reshaping both enterprise architecture and the enterprise architect role. CIOs and architects are moving from designing around relatively stable applications and integrations to planning operating models where agents can execute parts of business processes.

Reading Time: 8 minutes Boutique Hotel News revisits 12 stories that defined the travel, hotel and branded residential sectors in 2025. January Virtuoso launches UHNW business division US: Luxury travel…

High staff turnover is one of hospitality’s most persistent — and most expensive — operational challenges. Yet it is still too often treated as an HR problem rather than a business risk.

Booking.com began experimenting with conversational recommendations and tool driven automation before most enterprises had a name for agentic systems, and that early start is now shaping a more measured strategy. In a VentureBeat podcast, AI product development lead Pranav Pathak described a layered, modular stack that pairs small travel specific models for fast, low cost inference with larger LLMs for reasoning, plus in house evaluations when precision matters.

Powered by a pioneering multi-LLM architecture, LodgIQ’s AI Wizard replaces static dashboards with interactive, actionable commercial strategy in natural language. SILICON VALLEY, CA – LodgIQ, a commercial strategy technology provider…

LodgIQ, a commercial strategy technology provider for the hospitality industry, today announced the launch of AI Wizard, the industry’s first fully operational Generative AI platform purpose-built for hotel revenue management and business intelligence. The release marks a shift away from static dashboards and manual reporting toward an interactive, conversational interface that allows hotel teams to ask questions, surface insights, and understand revenue opportunities in natural language.