Innovation

𝗢𝗻 𝘀𝘁𝗮𝗴𝗲 𝗜 𝗿𝗲𝗰𝗲𝗻𝘁𝗹𝘆 𝘀𝗮𝗶𝗱: 𝗧𝗵𝗲 𝗢𝗧𝗔 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗺𝗼𝗱𝗲𝗹 𝗶𝘀 𝘀𝗹𝗼𝘄𝗹𝘆 𝗱𝘆𝗶𝗻𝗴 𝗮𝗻𝗱 𝗶𝗳 𝗜 𝗼𝘄𝗻𝗲𝗱 …

💻 October 14, 2026, San Francisco: Revinate launched Revinate Pathways, Revinate Vault, and an updated Revinate Chat, marking the first data activation platform for hospitality. AI adoption is prominent, with 91% of hotels using it, but only 13% reporting ROI. Conversely, 60% of Revinate users see a 20X ROI. Revinate manages 1.25 billion guest profiles across 12,500+ hotels, generating over $24 billion in revenue. The platform automates guest interactions and personalizes marketing to enhance hotel operations.

📱 In New Orleans, the InterContinental hotel implemented IRIS Mobile Ordering to enhance room service, competing against Uber Eats and DoorDash. This digital solution boosts F&B revenue by over 30%, reducing manual tasks and errors through direct POS integration. Guests place orders via their devices, increasing convenience and control. This system captures revenue that might otherwise go to third-party platforms, strengthening guest loyalty and engagement while optimizing hotel operations.

🏨 Milan hotels achieved their second-highest ADR and RevPAR in September 2026, at €310.04 and €261.17, driven by the Italian Grand Prix and Fashion Week. Xavier Mufraggi's Generator plans to expand to 30-40 cities by 2030. WTTC members pledged $2 billion in Malta, which led Europe with 16.8% tourism GDP growth in 2025. AIHA released a practical guide on AI protocols for over 100 use cases. Booking.com's 2027 report highlights mood-based search trends.

💻 AI is used by 91% of hotel chains globally, but only 28% have a company-wide AI strategy. Merely 13% report measurable ROI. 70% foresee AI-driven booking channels boosting direct bookings within two years, yet only 22% monitor AI visibility. The h2c GmbH study involved 113 hotel chains, covering over 8,200 properties and 1.3 million rooms. Cendyn, a study sponsor, serves over 35,000 customers in 150 countries, generating $20 billion in annual hotel revenue.

Ten percent back has become a common hotel reward, and what a company can afford to pay depends on what the customer is worth to it after checkout.

📅 Íslandshótel, Iceland's largest hotel company, has signed a deal with Aven Hospitality to streamline booking across 18 of its 19 properties via a centralized platform. Utilizing SynXis CRS, the partnership aims to enhance distribution management and booking experiences. Founded in 1992 and based in Reykjavík, Íslandshótel operates under brands like Hotel Reykjavík and Fosshotel. Aven Hospitality, formerly Sabre Hospitality, serves over 35,000 hotels globally, coordinating information across 190+ countries.

💻 IDS Next recently launched the FX Spa wellness ERP solution on Oracle Marketplace. FX Spa integrates with Oracle Hospitality OPERA, connecting spa services to hotel operations. This solution supports real-time bookings and guest profile sync. FX Spa is used by global brands like ITC Hotels and Taj Hotels. IDS Next serves 50+ countries, powers 300,000+ rooms, and integrates with 350+ tech partners. It offers cloud-native solutions across hotels, restaurants, and wellness venues. For details, visit Oracle Cloud Marketplace.

This article was written by Lodging Magazine. Click here to read the original article STOCKHOLM—Vingcard, an ASSA ABLOY company and provider of advanced technologies for the hospitality industry, announced the…

💻 Karen Stephens, CMO at Revinate, and Dylan Cole, Managing Director EMEA at Revinate, discussed the hotel industry's shift from CRM/CDP to data activation on the Hotel Moment Podcast. They emphasized leveraging guest data from various sources (PMS, spa, dining) for personalized marketing, leading to more direct bookings and fewer OTA commissions. Revinate launched “Pathways,” a marketing automation platform, and “Revinate Chat” for enhanced guest communication. This evolution aims to maximize guest data utility while reducing marketing complexity.