Revenue Managers Prefer Custom Excel Formulas Over New Automated Systems Despite Industry Push for Innovation
📈 Revenue management starts with a smart person crafting a model in Excel, growing into a complex system. As hotel numbers increase, Excel's limitations emerge, prompting the creation of specialized software. This software, based on the original "magic formula," evolves into a saleable product. However, resistance arises from managers who prefer their refined, proven spreadsheets. The new systems must offer automation and reporting while allowing managers to retain their unique, secret formulas. Ultimately, the trusted spreadsheet never fully disappears.
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