Research Shows 31% of Customers Avoid Companies Without Negative Reviews; Effective Responses Boost Reputation
📝 In 2026, 84% of customers consider ratings and reviews before purchases. Daniel “Danno” Vivarelli from Starloop highlights that businesses with two or three times more reviews than competitors attract more customers. Interestingly, 31% of customers avoid companies lacking negative reviews, as perfection seems unrealistic. Emphasizing the importance of responses, Adam Alfia of Realtime Feedback stresses that personalized replies to both positive and negative reviews can effectively enhance a company's reputation, as demonstrated by a jeweler's successful handling of one-star reviews.
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