McKinsey Report Reveals 78% of US Travelers Continue Planning Trips Despite Confirmed Hotel Bookings
📅 Oct 9, 2026: McKinsey's report states 78% of US travelers keep planning after booking, with only 18% stopping after the main reservation. Cancellation policies, highlighted by Marriott's CIO Naveen Manga, keep decisions open until deadlines. The survey involved over 1,000 US travelers, with 49% swapping hotels for better options. Hoteliers holding bookings have details like dates and rates but need proactive communication during the free-cancellation window to secure bookings.
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