Innovation

This June, I’ll be heading to Indianapolis for the Hospitality Industry Technology Exposition and Conference (HITEC®). For me, HITEC has always been less about the hype and more about the conversations and insights that stick with you long after the event.

Speaking at a conference in Paris on AI in travel and hospitality, surrounded by experts, tech firms, AI researchers, airlines, and more. A great event in a great hotel. What surprised me was the atmosphere of some: cautious, skeptical, even mildly dismissive when it came to AI. A recurring attitude? “Let’s be careful,” or “Don’t change too much” sprinkled with a bit of annoyance by some. I think that is a counter-productive angle to AI.

Let’s get real for a moment.

HiJiffy has launched Aplysia 3, a new type of chatbot powered by Retrieval-Augmented Generation (RAG) technology, enabling hotels to deliver accurate, context-aware responses across unlimited topics - without relying on rigid FAQs.

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