BLLA Announces Full Program for 2026 Boutique Hotel Owners Conference in Westlake Village, Focusing on Guest Experience
📅 October 19-20, 2026, Westlake Village Inn, California hosts the Boutique Hotel Owners Conference (BHOC) organized by BLLA. Themed "The Age of Wonder," it addresses challenges in the boutique hotel industry, emphasizing unique guest experiences. Attendees include Tony Greenberg, Jess Wilner, and Maya Mallick. Key topics cover AI, influencer incidents, capital markets, and retail opportunities. Notable sponsors include Arch RoamRight and Capital One Travel. BHOC promotes hands-on learning with a social club atmosphere, focusing on scarcity and identity.
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