Major Hotel Chains Misalign AI Investments by Focusing on Direct Booking as Traveler Discovery Shifts Elsewhere
📈 Hotel chains' AI investments focus on direct bookings, missing the shift to discovery platforms like ChatGPT and Google AI Overview. Oracle VP Tanya Pratt emphasizes cloud over AI as transformative in hospitality tech. Alliants deploys its Experience Platform across Premier Inn's 95,000 rooms in the UK and Germany. Coolcation searches rise 74% YoY in H1 2026. WTTC and UNEP sign a sustainability MoU through June 2028. New hotel openings in the Faroe Islands, Northern Thailand, and Vienna.
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