Innovation

💻 Virgin Voyages leveraged AI to cut creative costs by 35% and increase sales by 28%. Google’s new Gemini Enterprise delivers entire projects without delays, using over 50 AI agents. AI agents are now a standard, revolutionizing how companies operate by handling tasks quickly and efficiently. Hotel teams must adopt AI to remain competitive, focusing on outcome-oriented thinking. AI should be seen as a team member, transforming workflows and optimizing marketing and revenue strategies.

💻 AI is transforming the hospitality industry in the "agentic era." AI-powered travel agents can automatically rebook hotel rooms at lower rates, posing challenges for hotels dependent on last-minute rate drops. This could lead to financial losses of millions of euros annually. Hotels must adapt by refining their pricing strategies and enhancing guest experiences. While travelers benefit from better deals, hotels need to optimize inventory and revenue management to stay competitive and protect their earnings.

📅 Nov 10th, 2017, Amir Segall, vice president of Global Supply at HotelTonight, emphasized the importance of integrating rapidly advancing technology with human interaction for future success. Segall's insights stress the evolving landscape in the accommodation sector, highlighting the balance between tech innovation and personalized service.

🛬 Geneva Airport is undergoing a digital transformation with SITA's Airport Operations System (AOS) to handle an expected 20 million passengers by 2030. Since late 2023, the self-service bag drop has improved check-in speed and increased passenger satisfaction by 70%. This initiative aims to manage aircraft movements, check-in, and baggage with real-time data. Geneva is setting a benchmark for mid-sized European airports, balancing growth and sustainability effectively.

💸 PriceLabs, during the VRMA Las Vegas conference, unveiled two new tools for short-term rentals. The Listing Optimizer uses AI to enhance property listings by analyzing headlines, descriptions, and photos, providing data-driven improvement recommendations. Additionally, the Dynamic Minimum Stays feature adjusts stay rules in real time, improving occupancy by adapting to demand and filling scheduling gaps. This strategic shift aims to boost revenue management beyond dynamic pricing, reflecting an industry trend toward holistic, integrated approaches.

📅 SwiftBook powers the new Travel Agent Booking Engine, seamlessly integrating travel agent bookings into properties' systems. This update, part of the TACT module, offers features like unified design, multiple user access, and enhanced security with a 30-minute session timeout. Properties gain streamlined operations, better data collection, and improved user tracking. This launch, dated October 2025, transforms travel agent networks into an extension of direct booking engines, enhancing brand presence and operational efficiency in the hospitality sector.