In spotlight: collaborations
📊 In 2024, Rimowa and La Marzocco debuted a limited-edition Linea Mini during Milan Design Week at two pop-up cafes. This collaboration, likened to MSCHF's art stunts, highlights the trend of ironic cultural collaborations. Other notable collaborations include Rosalia with New Balance, Loewe with On, Simone Rocha with Crocs, Fendi with FRGMT and Pokémon, and Tag Heuer with Formula One and Kith, often dismissed as lowbrow yet embraced for their quirky appeal.
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