Innovation

🌐 Accenture's Consumer Pulse Survey 2025 reveals that generative AI has become the top channel for travel discovery, surpassing social media and OTAs among active gen AI users. 80% of travelers use gen AI tools, and they are 1.3x more engaged and 1.7x more likely to accept higher prices for emotionally engaging experiences. Travel providers must ensure their data is machine-readable for AI-driven platforms to be discoverable. Integrating AI into travel can deepen relationships and boost revenue.

💵 ROH partners with Small Luxury Hotels of the World (SLH) to become the preferred payments platform for over 620 luxury hotels in 90 countries. ROH's technology boosts hotel profitability by automating payment processes, enhancing cash flow and allowing staff to focus on guest services. Endorsed by Jess Conroy, CEO of ROH, and Richard Hyde, COO of SLH, the system is already operational at WestHouse Hotel New York.

💻 Hotels with 150+ rooms are allocating 10% or more of their IT budgets to AI tools, while 26% of large properties (500+ rooms) are dedicating over 50%. AI enhances guest experiences by automating responses to inquiries, personalizing interactions through AI-enhanced profiles, and utilizing Customer Data Platforms (CDPs). Solutions include AI Agents for 24/7 service and personalized communications. An effective AI strategy improves guest satisfaction, operational efficiency, and loyalty, translating to increased bookings and revenue.

🍽️ The restaurant industry's sales were at their slowest in a decade in 2024, particularly affecting small operators. Diane Hund from US Foods highlights the need for independents to focus on growth, despite challenges like high food and labor costs. Technological tools, like US Foods' MOXē, help with menu management and cost control. The Food Fanatics event on Aug. 19-20, 2025, in Las Vegas will address these issues with celebrity chefs and educational sessions.

📅 Last week in Muskoka, Ontario, ChatGPT's Agent Mode was tested for booking a lake house getaway at $10/night. In 4 minutes, it discovered Lake.com, verified availability, and summarized booking details, needing human help only for account creation and payment. With 117K bot visits logged in 30 days, AI-driven travel booking is real and transformative. Companies must embrace bots, simplify processes, and streamline booking to stay competitive as AI reshapes consumer behavior in travel.

🛫 July 2025, STAAH introduced significant updates: ⏰ Who? STAAH | When? July 2025 | Where? Online platform | What? Channel Manager and SwiftBook updates | How? Improved room booking with a new interface, SwiftBook extras report, EU Accessibility Act compliance, package selection via dropdown, new datepicker design, price breakdown in cart, promo code entry in cart, and link policies to payment types. Enhanced integrations: Holidu, CHECK24, Qiyouji, and Riya Holidays.

📝 Danica Smith, a Hospitality Daily correspondent and founder of MorningStar GX, explores her innovative Four Ps framework for guest experience: Personal, Purposeful, Playful, and Participatory. Danica emphasizes moving personalization beyond data points and highlights the role of travel as a catalyst for personal growth. Playful and participatory experiences are crucial for guest loyalty. Hospitality leaders aiming to enhance guest experiences and boost business performance should tune into this valuable discussion.

📈 Accenture’s 2025 Consumer Pulse survey of 18,000 people across 14 countries shows that 57% participate in hotel loyalty schemes, yet 50% believe these programmes lack value. Active generative AI users among loyalty members stand at 43%, compared to 16% for non-members. Younger generations are 19% more likely to join loyalty programmes but are quick to shift if dissatisfied. Notably, 89% of loyalty members want to choose their rewards, and 92% recommend their favorite hotel brand.

🛫 Travelport expands its network by integrating four European travel tech firms—CEE Travel Systems, NPF with Abreu, TTS, and Vibe—into Travelport+. They utilize Travelport's JSON-based NDC APIs for richer airline content. This partnership, announced by Travelport's chief commercial officer Jason Toothman, enhances travel retailing with better connectivity and choice. Vibe's Danny Girling emphasized delivering scalable, modern retail experiences. These efforts advance Travelport’s mission to modernize travel retailing through efficient, dynamic solutions.