Innovation

📈 Mar 18, 2026, highlights AI's role in hotel distribution, emphasizing discoverability over transaction. Hotels need AI-generated recommendations as a prerequisite for bookings. Key insights include AI learning from diverse sources, consistent data boosting AI confidence, evolving SEO principles enhancing AI visibility, and the necessity for integrated booking infrastructure. AI integrations for booking are emerging, with increasing adoption. Marketing and revenue management are merging, shifting competition focus from price to presence in AI recommendations.

🏨 Trademark Collection by Wyndham, part of Wyndham Hotels & Resorts, has exceeded 100 hotels in the U.S. over the past five years, doubling its portfolio. Globally, it boasts nearly 350 hotels, with 100 more in development. Wyndham has invested over $425 million in technology since 2018. Notable U.S. properties include The Galt Hotel in Louisville and The Orbit Hotel near Cleveland. Wyndham Rewards supports nearly 122 million members worldwide.

📶 Enseo, based in Plano, Texas, has provided in-room entertainment and connectivity technology for over 26 years. Recently, they unveiled a renewed strategic focus and brand identity to enhance guest experiences and property performance. CEO Brian Gurley and President David Goldstone emphasize personalized service, seamless connectivity, and operational clarity. Enseo's updated platform offers managed WiFi, hotel marketing, and safety devices, aiming for long-term growth and innovation for hotel partners.