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Innovation

4125 posts

[[ 9 ]]

HEDNA–NYU Study Reveals GDS Surpasses Direct Channels as Leading Corporate Booking Platform by 2025

  • Automatic
  • 2 March 2026
📊 Mar 2, 2026: Independent hotels have overlooked GDS, the leading corporate booking channel overtaking direct channels between 2023-2025. GDS bookings have higher ADRs and longer stays. Despite modern platforms like Cloudbeds and Mews offering GDS connectivity, many hotels focused on direct booking. With automation reducing complexity, GDS access is now feasible for independent hotels. The HEDNA-NYU study confirms the shift, urging awareness to capture corporate travelers and reduce revenue loss.
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Skyscanner Introduces ChatGPT App for Conversational Flight Searches in the U.K. and U.S.

  • Automatic
  • 2 March 2026
✈️ Mar 2, 2026: Skyscanner launches a flights app in ChatGPT, available in the U.K. and U.S. Travelers can search and compare live flights using natural language. The app keeps Skyscanner’s metasearch model; bookings redirect to providers. This is part of a trend with travel brands like Expedia and Booking.com also using AI platforms. A chief AI officer leads Skyscanner’s strategy, focusing on trust and commercial viability as AI expands in travel search.
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Airbnb's Structural Challenge: Enhancing Guest Experience by Managing Its Own Properties

  • Mathias Coudert
  • 1 March 2026
📰 Airbnb's Milan Olympics video featuring the Jamaican bobsleigh team highlights a brand paradox; their impeccable branding contrasts the frequent complaints about their stays, as they lack control over the guest experience. Airbnb might need to manage their own properties to assure quality. Meanwhile, Monologue by Every introduces a voice-to-text app enhancing mobility for hotel GMs, emphasizing either AI-driven automation or augmentation. Rising surveillance in hospitality, like Meta glasses, threatens staff privacy but could preserve vital operational knowledge.
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Tryp.com: Beyond the Search Bar

  • Mauricio Prieto
  • 1 March 2026
📈 Co-founder and CEO of Tryp.com, André Rangel, emphasizes algorithmic discovery over traditional search in travel planning, catering to Gen Z and Millennials. Tryp.com, with over 6 million users, derives 50% of sales from users who didn’t search for specific destinations. Utilizing a graph database, they compute prices for 80 million tickets across 7,000+ locations, achieving a 2x higher conversion rate. Their decentralized content strategy lowers CAC to under €5, with 70% revenue from mobile.
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  • 1 min

Hotels Mag Spring 2026 Request Samples

  • hubs.la
  • 1 March 2026
📖 Discover our newest product introductions through our brochure. Complete the form to request samples of our latest collections, and our team will assist you further.
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  • 2 min

OTA players, big tech, and Google I/O keep announcing major updates. It’s hard to keep up. And it should terrify tour operators. Or excite them. Depends on how you play it. Tripadvisor’s CEO just… | Ari Adnan Cibari | 23 comments

  • 28 February 2026
🌐 Tripadvisor's CEO reports ongoing declines in "flyby visitors" due to AI overviews. OpenAI partners with Expedia and Booking.com. Google launches Project Mariner, an AI agent for browsing, price monitoring, and booking. Only 15-25 million people pay for AI subscriptions, while 1.3 billion use free tools, leaving over 6 billion untouched by AI. Tour operators need direct booking systems and AI-friendly websites to stay relevant. AI commoditizes generic travel, increasing the value of bespoke experiences.
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Amadeus Sets First Multi-Year Growth Target as AI Reshapes Travel Tech

  • Adriana Lee
  • 27 February 2026
💰 Amadeus announced its first three-year earnings growth target, detailing expectations of low double-digit growth in earnings per share (EPS) from 2026 to 2028. Released with its 2025 financial results, the company also projects high single-digit revenue growth. This marks a new strategic approach for the travel-technology giant. This information was presented on a Friday in a slide deck, highlighting Amadeus's commitment to transparency with investors.
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Diamond Oaks Ranch

  • WebRezPro PMS
  • 27 February 2026
🌲 In Ledbetter, Texas, Diamond Oaks Ranch offers family fun with activities like a swimming pool, arcade, and baseball fields for youth tournaments. Adults can enjoy the beer garden and live music. They've upgraded to the cloud-based WebRezPro Property Management System to enhance guest experiences.
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  • 1 min

Choice Hotels Kicks Off 11th Annual Mastery Tech Innovation Summit

  • LODGING Staff
  • 27 February 2026
💻 Choice Hotels International hosted its 11th annual Mastery tech summit in Scottsdale, Arizona. Over 800 associates gathered to engage in workshops and competitions focused on AI, cloud platforms, and cybersecurity. Activities included "Capture the Flag" challenges and an AWS AI league. Engineers participated in Make-a-Thon competitions to develop software for company operations. Winning teams received cash prizes. Brian Kirkland emphasized using emerging tech to enhance business intelligence and operational efficiency at Choice Hotels.
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  • 1 min

Airbnb Is Testing Airport Pickups. Are Flights Next? | Dennis Schaal | 23 comments

  • 27 February 2026
✈️ Airbnb might eventually launch flights, aiming to expand beyond its core home rentals by becoming a "travel concierge." Unlike hospitality brands like Hilton or Marriott, which don't offer flights, OTAs like Booking see flights enhancing the "connected trip." The question remains if consumers will turn to Airbnb for flights and how it would impact their home and hotel business. Industry reports have hinted at such moves since 2016. Will it succeed like OTAs or not add value like hotels?
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