HEDNA–NYU Study Reveals GDS Surpasses Direct Channels as Leading Corporate Booking Platform by 2025
📊 Mar 2, 2026: Independent hotels have overlooked GDS, the leading corporate booking channel overtaking direct channels between 2023-2025. GDS bookings have higher ADRs and longer stays. Despite modern platforms like Cloudbeds and Mews offering GDS connectivity, many hotels focused on direct booking. With automation reducing complexity, GDS access is now feasible for independent hotels. The HEDNA-NYU study confirms the shift, urging awareness to capture corporate travelers and reduce revenue loss.
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