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Innovation

4626 posts

Innovation and technology news for the hospitality industry: AI, digital tools and how hotels are transforming, from 10 Minutes News for Hoteliers.

Businesswoman in glasses reviews financial data on two monitors displaying charts and a table in a dim office environment.
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  • 4 min

HSMAI Study Reveals Less Than Half of Revenue Managers' Time Spent on Revenue-Generating Work

  • [email protected] (Anders Johansson)
  • 28 July 2026
📈 July's room bookings show an increase compared to last year, but clarity is needed on whether this is due to genuine pricing power or a mix of segment changes. HSMAI's study reveals that less than 50% of revenue managers' time is spent on revenue generation. With 2,988 rooms booked and a projection of 3,509 to 3,681 rooms, capacity limits and accurate forecasts are crucial for effective planning. Demand Calendar automates variance calculations for better decision-making.
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Vintage Amiral armchair by Karin Mobring for IKEA: tan leather seat and back, chrome frame in a minimalist studio.
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  • 3 min

Google Maps Launches Isochrones API to Enhance Personalized Travel Itineraries Based on Real-Time Reachability

  • Mathias Coudert
  • 28 July 2026
🏨 Tyler Brûlé critiques modern hotel design in his Sunday column, advocating for preserving older styles. Ikea's furniture transformation sees a chair priced at CAD 1,500 in Montreal, highlighting its collectible status. Hotel bookings via OTAs account for 60%, sidelining website investments. Google's Isochrones API enables personalized travel plans based on time availability, enhancing guest experiences with flexible itineraries, like a 45-minute coffee stop or a three-hour meal, tailored to individual schedules.
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Close-up rope texture with overlay text about textile sources and waste streams.
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  • 2 min

Industries Embrace Recycled Fibres to Reduce Waste, Enhance Supply Chain Resilience, and Lower Reliance on Virgin Wood Pulp

  • 10minhotel.com
  • 28 July 2026
Recycled Fibres - A Sustainable Future 📦 Industries are increasingly using recycled fibres to reduce waste and depend less on virgin wood pulp. Sources include agricultural residues like wheat straw and post-consumer textiles. This approach not only minimizes waste but also enhances supply chain resilience and resource management. However, challenges remain in terms of quality and environmental performance. Since 2011, GCSTIMES has focused on sustainable materials, offering innovative solutions through brands like GCS and AUROkeys.
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Tropical poolside deck with wooden lounge chairs, palm trees, and an ocean view under a clear sky.
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  • 1 min

CoralTree Hospitality Advances in Breaking Down Data Silos to Improve Targeted Marketing in Hotel Industry

  • Crystal ODonnell
  • 28 July 2026
🏌️ Glenn Haussman, who doesn’t play golf, keeps receiving golf deals from hotels due to disconnected systems that trap hotel data in silos. Dana Cariss, SVP of Revenue Strategy at CoralTree Hospitality, demonstrated how the industry is close to resolving this issue by integrating these systems for better data communication. This approach will enhance personalized guest experiences and improve marketing accuracy, ultimately reducing irrelevant promotions like the golf deals Glenn receives.
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Yellow Route 66 sign reading ARIZONA with a small '9' on top, supported by blue posts under a clear blue sky, near a motor hotel sign.
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  • 1 min

Motel 6 Integrates with ChatGPT Plugin to Simplify Travel Planning Through Natural Language Conversations

  • Crystal ODonnell
  • 28 July 2026
💻 Motel 6, October 2023, launched a plugin on ChatGPT to enhance travel planning. This integration allows users to find Motel 6 locations through natural conversation. The initiative aims to simplify the travel planning process by making it more intuitive.
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Bright yoga studio with wooden floors, large windows, six mats with blocks and bolsters, and a landscape painting on the back wall.
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  • 2 min

CERSAIE 2026 in Bologna to Feature Over 600 Exhibitors and 100,000 Visitors from 160 Countries

  • Caitlin St John
  • 27 July 2026
📦 From September 21-25, CERSAIE in Bologna gathered 600+ manufacturers and 100,000 visitors from over 160 countries. The event showcased innovations in ceramic and porcelain tiles, emphasizing durability and aesthetics for hospitality spaces. Keynotes included architect Alejandro Aravena on September 26. The 2026 Ceramics of Italy International Tile Competition winners were announced, celebrating creativity and sustainability. The exhibition also featured discussions and live demonstrations on installation techniques and new design trends.
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Marriott hotel exterior at dusk with a smartphone showcasing the hotel’s mobile app interface, displaying sections like Welcome, Restaurants, Hotel Services, and Discover Glasgow.
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  • 3 min

IRIS Partners with Glasgow Marriott Hotel to Increase Room Service Revenue by 24% with Digital Solutions

  • 10minhotel.com
  • 27 July 2026
📱 2023, Glasgow Marriott Hotel boosts room service revenue by 24% using IRIS digital solutions. The 303-bedroom hotel, part of Kingfisher Hospitality Group, integrated IRIS Mobile Ordering with Oracle Micros POS, increasing order volumes by 23%. 80% of orders now come through the platform. This digital shift enhances guest experience, streamlines operations, and eliminates printed menus. Guests access services via QR codes or the Marriott Bonvoy app, improving operational efficiency and reducing errors.
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Gallery collage of Henn na Hotel New York in the Garment District, showing exterior entrance, lobby interior, and greenery.
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  • 1 min

TravelAI Acquires Sonder Name for Affiliate Marketing, Aiming for Immediate Profitability and $750M Booking Value in 2023

  • 27 July 2026
🛫 TravelAI™, based in Vancouver, acquired the Sonder name out of bankruptcy and relaunched it for affiliate marketing. CEO John Lyotier expects the project to be cash-flow positive from day one, recouping ROI within months. TravelAI operates over 530 travel sites, forecasting over $750 million in gross booking value this year. The company's strategy focuses on AI-driven personalization, aiming to enhance traveler experiences amidst evolving search methodologies and agentic browser technologies.
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Contemporary hotel room with a large bed and a blue data stream linking smart devices via floating icons.
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  • 3 min

AI-Powered Guest Technology Boosts Hotel In-Room Dining Revenue by Over 650% in Six Months

  • 10minhotel.com
  • 27 July 2026
💻 AI in hospitality transforms personalization, enabling tailored guest experiences through unified data profiles and predictive analytics. A six-month AI dining recommendation boosted in-room dining revenue by 650%. Hotels using AI chat exchanged over 8,400 messages, with less than 3% negative tone. Staff apps cut response times by 40% and saved hundreds of front-desk hours. AI ensures timely, personalized offers, enhancing guest engagement and ancillary revenue while supporting predictive, not reactive, hospitality.
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Woman sleeping on a bed in a sunlit hotel room, with an open book, glasses, a coffee mug, and a suitcase in the background.
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  • 3 min

Conduit Uses AI to Simplify Late Check-Out Process, Improving Guest Communication and Operational Efficiency in Hospitality

  • 10minhotel.com
  • 27 July 2026
💻 Cole Rubin, co-founder and CEO of Conduit, highlights the $40-$50 problem with late check-outs in the hospitality sector. Despite room availability, many properties can't offer this service due to disconnected operational systems. Rubin's AI platform, Conduit, automates processes like reservation checks, payment, and housekeeping updates. Initially focused on guest communication infrastructure, Conduit unifies channels and data, enabling AI to efficiently manage tasks, improving upon human responses. Rubin emphasizes fixing AI errors at their source, suggesting hoteliers use AI to streamline repetitive tasks.
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