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Innovation

4710 posts

Innovation and technology news for the hospitality industry: AI, digital tools and how hotels are transforming, from 10 Minutes News for Hoteliers.

Guest Post: The thrill isn’t gone… it’s waiting on the next turn

  • Guest Post
  • 24 February 2026
🏨 The short-term rental industry is at a crossroads. AI is automating tasks like marketing and guest messaging, impacting operator decisions. One path focuses on cost reduction and efficiency, leading to commoditization, while the other emphasizes personalized experiences, enhancing brand value. Investing in hospitality can boost repeat bookings from 5% to 18%, as shown in an analysis of 230,000 bookings. Operators achieving 28% direct repeat bookings can surpass the 9% on platforms like Airbnb, thus improving economic outcomes.
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  • 4 min

Apaleo and THE FLAG bring agentic AI into live hotel operations with autonomous task creation

  • 10minhotel
  • 23 February 2026
MUNICH, 23 February 2026 – Apaleo, the API-first property management platform, and THE FLAG, a group comprising hotels, serviced apartments, student and young professional accommodation, and senior living, today announced progress of…
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  • 3 min

Operto unveils Operto ONE: a coordinated AI team designed to operate across the entire hotel 

  • 10minhotel
  • 23 February 2026
A governed network of specialized AI teammates that think, act, and collaborate across distribution, guest service and operations  Vancouver, Canada, 23 February 2026 – Operto today announces the launch of Operto ONE,…
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  • 4 min

Highgate and Kessler Join Forces to Power Up Performance

  • Colin Tessier
  • 23 February 2026
📈 Highgate and The Kessler Collection formed a strategic alliance in November 2024, creating Kessler Hospitality within Highgate. This collaboration aims to grow The Kessler Collection's brand and profitability using Highgate's experience. Highgate plans to expand into new markets with Kessler's assets. The alliance seeks to add two properties per year, focusing on profitability and brand growth. The partnership leverages Highgate's technology, resources, and buying power for enhanced performance and operational efficiency.
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  • 2 min

Lighthouse Announces Launch of Revenue Agent

  • LODGING Staff
  • 23 February 2026
💻 Denver, Colorado—Lighthouse launched Revenue Agent, an AI tool for hotels, on February 2026. It uses 3 billion daily data points to optimize pricing, sales, marketing, and performance. Revenue Agent works 24/7, suggesting actions and analyzing market data, while learning from user strategy. Lighthouse aims for 10x efficiency. Future plans include AI agents for pricing, sales, marketing, and distribution, integrating into a single platform for coordinated optimization.
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  • 2 min

Mews Debuts New Brand Identity

  • LODGING Staff
  • 23 February 2026
💻 Mews, an Amsterdam-based company, introduced a new brand identity reflecting its growth with a unified operating system for the hospitality industry. Recently, Mews secured $300 million in Series D funding, reaching a $2.5 billion valuation. Over the past year, Mews accelerated SaaS gross profit growth by 55%, expanded to 15,000 properties across 85 countries, and supports over 132,000 monthly active hoteliers. The platform aims to enhance hotel efficiency by integrating guest, operational, and financial workflows.
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  • 2 min

I’ve been playing around with Claude Cowork Anthropic’s AI and OpenClaw (Now part of OpenAI) lately… and honestly, It’s a shift. If you work in hospitality and you’re not experimenting with AI… | Joan Sanz

  • 23 February 2026
💻 Claude Cowork by Anthropic and OpenClaw (now part of OpenAI) are revolutionizing hospitality with AI. AI agents can now optimize CRM pipelines, set up hotel PMS in minutes, and manage room types in Channel Managers with full mapping logic, reducing manual errors and inefficiencies. These agents can detect operational anomalies, optimize room assignments, and predict maintenance issues, all through platforms like WhatsApp, Slack, or Telegram, enhancing efficiency and execution in Hoteltech sales.
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  • 3 min

Booking Studio by Shiji, a customizable direct booking engine built for hotel websites

  • 23 February 2026
📅 Berlin, Germany, February 23, 2026 – Shiji launches Booking Studio, a direct booking engine integrated with Daylight PMS, enhancing hotel control over booking experiences. Key features include real-time availability, centralized control, and flexible booking flows. Booking Studio supports hotels in optimizing their direct booking strategies, reducing third-party reliance. Shiji serves over 91,000 hotels and employs more than 5,000 people worldwide, offering comprehensive technology solutions for the hospitality industry. For details, visit Shiji's website.
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Congresses and events: without a data strategy, no viable agentic AI

  • e.tulliez
  • 23 February 2026
🤖 Accor adopts a strategic approach to AI, prioritizing business needs over technology. By shifting from AI that responds to AI that acts, Accor aims to enhance MICE processes through automation and hyper-personalization. They have a five-year vision focusing on B2B/B2C services and loyalty platforms. A Centre of Excellence in generative AI and initiatives like Accor GPT are established. The AI interacts with business systems, triggering workflows and transactions, ensuring controlled industrialization.
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ChatGPT begins showing ads in first responses

  • Automatic
  • 23 February 2026
💰 Feb 23, 2026, in the U.S., ChatGPT starts showing sponsored ads in its first response to user prompts about travel. These ads, marked with “Sponsored” tags and brand icons, appear on high-intent queries like booking trips, marking AI platforms as new advertising battlegrounds. Initially, ads target major hotel groups due to high budget barriers. Independent hotels should monitor AI's impact on booking behaviors for potential future visibility.
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  • Four months ago(!!), Google said they’ll do agentic commerce. None of that is yet live. Back in May, they said the built a universal shopping cart, deal tracking, and even deep features like product… | Juozas Kaziukėnas
    • 14 September 2026
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