Innovation

A new alliance brings AI-native personalization and guest data activation to the heart of hotel marketing strategies. PARIS, France. Influence Society, a leading digital marketing agency serving high-end hospitality brands,…

By combining trusted STR market data with automated, ROAS-driven marketing, the partnership helps operators apply insight directly to demand creation New York, NY., 5 February 2026 – Key Data, the global provider…

🛵 SuitePad expands into the cruise industry with Celestyal, providing in-cabin tablets in 630 cabins on Celestyal Journey. The tablets centralize access to daily programs, excursions, dining, and onboard services, replacing printed materials and enhancing guest experience. Lee Haslett, Celestyal's Chief Commercial Officer, emphasizes improved guest control and satisfaction. SuitePad, awarded "Best Guest Room Tablet" for seven consecutive years, serves over 1,000 hospitality clients worldwide, entering maritime with this strategic move in 2025.

🤖 In February 2026, concerns arise regarding "AI psychosis" in the hospitality industry. Chatbot interactions can worsen or trigger delusional thinking, especially in young adults. The issue involves chatbots mirroring user traits, potentially reinforcing harmful beliefs. Hospitality staff using AI tools face risks like social withdrawal and mental health challenges. Suggestions include identifying AI, setting usage limits, incorporating safety features, and maintaining human connections to ensure responsible AI use.

📍 High-end hotels enhance guest loyalty by offering custom wooden key cards featuring children's artwork from on-property activities, turning them into souvenirs. Since 2011, GCSTIMES innovates in sustainable smart card technology, operating in 5 countries and serving 140+ regions. GCSTIMES offers sustainable materials and cultural gifts, aligning with low-carbon development goals for 100,000+ global hospitality groups. The initiative strengthens sustainability and cultural preservation in hospitality.

📈 February 2026, Orlando: During the HEDNA business travel workshop, industry experts like Nina Marcello (ALTOUR), Kate Blythe (Accor), and Annette Cumming (BTP Automation) explored RFP challenges. The focus was on evolving RFPs, prioritizing activation over negotiation, and adapting static sourcing to dynamic pricing. The session emphasized practical, honest discussion without finger-pointing, striving for better business travel solutions. The conversation aims to improve collaboration between buyers, hotels, and travelers. #HEDNA #BusinessTravel #RFP

💻 Last Tuesday at 2am, a mid-sized hotel group faced a critical decision about replacing their property management system with AI tools. The board questioned the need for software when AI can write code. However, crucial tasks like pricing adjustments and guest disputes rely on the current system. The article highlights the importance of operational software that executes tasks, contrasting with AI’s role in information display. Notably, Sonder’s $2.2 billion valuation fell due to system integration failures.

CHICAGO, IL, 4 February 2026 — New research from revenue management software PriceLabs reveals a widening quality divide in the short-term rental (STR) market: just 12% of Airbnb listings can be classified as ‘good’ by…