Innovation

World Travel Market, London, 5 November 2025 – RMS, a leading hospitality platform for hotels, motels, serviced apartments and campgrounds, has today announced a new integration with cloud-based point-of-sale provider Epos Now to enhance…

🗺 British travellers are booking holidays 4.9 months in advance, leading Europe, the Middle East, and Africa. In 2026, 77% plan more trips than in 2025, with Gen Z and Millennials averaging six and five trips, respectively, against a national average of four. Notably, 62% of Gen Z and 57% of Millennials use AI for planning. Multi-country travel interest is at 41%, with destinations like Oslo and Rabat gaining popularity. 46% prefer luxury stays, with all-inclusive options at 26%.

📑 Adrienne Hanna, CEO of Right Revenue, started her tech journey in her late 40s, leveraging 30 years in hospitality. In 2017, Right Revenue was founded to bridge the tech gap for independent hotels, offering tools usually available to big brands. Her system supports 'also Revenue Managers' who juggle multiple roles, with user-friendly dashboards and recommendations. Adrienne emphasizes balanced automation and human intuition, advocating for more integrated revenue management across departments for long-term success.

📱 VOX Group unveiled VOX Aura, an AI-powered multilingual audio translation device, at the World Travel Market in London 2025. Designed for group tours, it translates tour guide commentary into over 50 languages without smartphones, apps, or roaming charges. This device integrates with VOX’s ecosystem, including POPGuide, and is manufactured in Italy. VOX operates in 150+ countries with 5,600 partners. The company is celebrating its 25th anniversary in 2026.

💻 Inspiretec, a UK-based travel technology platform operating across 12 countries, has been acquired by Juniper Group, part of Vela Software and Constellation Software Ic. Inspiretec, with over 25 years of experience, offers tools for travel agencies and tour operators, including reservation systems and CRM. Founder Simon Powell and CEO Jaime Sastre expressed excitement about enhancing services and integrating products from Juniper Group, which includes firms like Juniper Travel Technology and TravelTek.

✈️ Accelya launched AI-driven FLX ONE Vision in 2024, enhancing live order intelligence for airlines. The software, powered by FLX AIViator, enables real-time data access, improving decision-making and reducing disruptions. It was introduced at IATA WPS and will feature in Istanbul's WPS and WFS events. Accelya's CEO highlighted the need for real-time insights over outdated reports. Now in beta, the platform helps detect issues like erroneous fares and premium bookings without loyalty accounts.

🚀 IBS Software has partnered with AWS to modernize airline retailing through a multi-year Strategic Collaboration Agreement. The collaboration introduces iRetail, an AI-first platform that revamps the Offer–Order–Settle–Deliver value chain. With AWS's cloud capabilities, iRetail offers personalized experiences, increasing operational efficiency and innovation. The partnership aims for global deployment with 99.99% availability. By 2027, IBS and AWS plan to enhance customer journeys through a joint R&D roadmap, setting new benchmarks in airline retail modernisation.

💻 In 2025, a global study by h2c GmbH and Profitroom revealed that while 78% of hotels use AI or automation, only 8% have a formal AI strategy. The research, involving nearly 200 hotel businesses, highlights a trust-reliance gap with trust in AI at 6.6/10 and reliance at 4.7. Key AI applications include business intelligence, chatbots, and digital marketing. Barriers include lack of expertise (62%) and unclear strategies (51%). The study suggests holistic integration for full potential.