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Innovation

4649 posts

[[ 9 ]]

OTAs pushed into back-end fulfillment roles

  • Automatic
  • 6 November 2025
🚀 Nov 6, 2025: With AI assistants like ChatGPT and Gemini booking trips, traditional OTAs like Expedia and Booking.com risk invisibility, becoming mere fulfillment layers. Engagement drops as browsing and clicks decline, harming search rankings. Loyalty shifts to AI, not OTAs, unless integrated into AI systems. OTAs must enhance data quality and APIs to remain relevant, shifting marketing strategies for AI-driven flows. Data leverage is crucial for future positioning in the evolving travel landscape.
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AI-assisted hotel bookings convert better

  • Automatic
  • 6 November 2025
🛫 Nov 6, 2025, Booking Holdings reveals AI-assisted bookings enhance traveler confidence, with higher conversion rates, fewer cancellations, and increased satisfaction. Travelers using conversational AI tools report greater engagement. Though AI's impact on the travel market remains uncertain, these shifts indicate potential changes in decision-making. Despite positive metrics, AI is not yet proven as a growth driver, and reliance on paid search is rising due to reduced organic visibility from Google's AI Overviews.
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  • 2 min

RMS announces Epos Now integration to streamline billing and unify guest spend

  • 10minhotel
  • 5 November 2025
World Travel Market, London, 5 November 2025 – RMS, a leading hospitality platform for hotels, motels, serviced apartments and campgrounds, has today announced a new integration with cloud-based point-of-sale provider Epos Now to enhance…
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  • 2 min

British travellers plan earlier and take more trips, Marriott Bonvoy finds

  • Cynera Rodricks
  • 5 November 2025
🗺 British travellers are booking holidays 4.9 months in advance, leading Europe, the Middle East, and Africa. In 2026, 77% plan more trips than in 2025, with Gen Z and Millennials averaging six and five trips, respectively, against a national average of four. Notably, 62% of Gen Z and 57% of Millennials use AI for planning. Multi-country travel interest is at 41%, with destinations like Oslo and Rabat gaining popularity. 46% prefer luxury stays, with all-inclusive options at 26%.
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  • 8 min

Hospitality Revenue and the Power of Human-Driven Technology

  • Editorial Team1
  • 5 November 2025
📑 Adrienne Hanna, CEO of Right Revenue, started her tech journey in her late 40s, leveraging 30 years in hospitality. In 2017, Right Revenue was founded to bridge the tech gap for independent hotels, offering tools usually available to big brands. Her system supports 'also Revenue Managers' who juggle multiple roles, with user-friendly dashboards and recommendations. Adrienne emphasizes balanced automation and human intuition, advocating for more integrated revenue management across departments for long-term success.
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  • 2 min

VOX Group introduces AI-powered…

  • Travel Weekly Group Ltd
  • 5 November 2025
📱 VOX Group unveiled VOX Aura, an AI-powered multilingual audio translation device, at the World Travel Market in London 2025. Designed for group tours, it translates tour guide commentary into over 50 languages without smartphones, apps, or roaming charges. This device integrates with VOX’s ecosystem, including POPGuide, and is manufactured in Italy. VOX operates in 150+ countries with 5,600 partners. The company is celebrating its 25th anniversary in 2026.
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  • 2 min

Inspiretec acquired by Juniper Group

  • Travel Weekly Group Ltd
  • 5 November 2025
💻 Inspiretec, a UK-based travel technology platform operating across 12 countries, has been acquired by Juniper Group, part of Vela Software and Constellation Software Ic. Inspiretec, with over 25 years of experience, offers tools for travel agencies and tour operators, including reservation systems and CRM. Founder Simon Powell and CEO Jaime Sastre expressed excitement about enhancing services and integrating products from Juniper Group, which includes firms like Juniper Travel Technology and TravelTek.
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  • 2 min

Accelya launches real-time order…

  • Travel Weekly Group Ltd
  • 5 November 2025
✈️ Accelya launched AI-driven FLX ONE Vision in 2024, enhancing live order intelligence for airlines. The software, powered by FLX AIViator, enables real-time data access, improving decision-making and reducing disruptions. It was introduced at IATA WPS and will feature in Istanbul's WPS and WFS events. Accelya's CEO highlighted the need for real-time insights over outdated reports. Now in beta, the platform helps detect issues like erroneous fares and premium bookings without loyalty accounts.
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  • 2 min

IBS Software agrees to terms with Amazon…

  • Travel Weekly Group Ltd
  • 5 November 2025
🚀 IBS Software has partnered with AWS to modernize airline retailing through a multi-year Strategic Collaboration Agreement. The collaboration introduces iRetail, an AI-first platform that revamps the Offer–Order–Settle–Deliver value chain. With AWS's cloud capabilities, iRetail offers personalized experiences, increasing operational efficiency and innovation. The partnership aims for global deployment with 99.99% availability. By 2027, IBS and AWS plan to enhance customer journeys through a joint R&D roadmap, setting new benchmarks in airline retail modernisation.
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  • 2 min

Hotels trust AI more than they use it

  • Travel Weekly Group Ltd
  • 5 November 2025
💻 In 2025, a global study by h2c GmbH and Profitroom revealed that while 78% of hotels use AI or automation, only 8% have a formal AI strategy. The research, involving nearly 200 hotel businesses, highlights a trust-reliance gap with trust in AI at 6.6/10 and reliance at 4.7. Key AI applications include business intelligence, chatbots, and digital marketing. Barriers include lack of expertise (62%) and unclear strategies (51%). The study suggests holistic integration for full potential.
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