Tell Newsletter #81
💻 Large Action Models, such as Rabbit and Claude, enable AI to perform tasks beyond language understanding, potentially helping hotels to manage repetitive PMS tasks. Google's self-service system at McDonald's has been well-received by customers despite initial franchisee resistance, providing table service and not reducing labor costs but increasing revenue. Paid search ads on non-brand keywords have proven effective for hotels to direct bookings, challenging traditional OTA-dominated models. AI advancements, like Google’s AI music composer, are democratizing creative processes, allowing for customized artwork and music. Hotels are considering new advertising models that create future demand, leveraging tools like AI and video to inspire travelers. Collaboration with tourism boards can amplify these efforts, building brand awareness that contributes to long-term revenue growth.
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