Innovation

🍕 Piada Italian Street Food partners with Sparkfly to revamp its in-house developed guest loyalty program, aiming for a personalized, seamless experience, and supporting expansion into new markets. Piada One, the digital platform, introduces customizable tiers with rewards based on spending, integrating with Olo for ordering. The program now offers flexible redemptions, exclusive challenges, badges, and consolidates former separate loyalty systems. Sparkfly's bespoke solutions also serve Chipotle, First Watch, and Bojangles, enhancing customer loyalty and offer management.

🍕 Piada Italian Street Food partners with Sparkfly to revamp its in-house guest loyalty program. This collaboration introduces a customizable tier system within Piada One, the brand's digital engagement platform, which also encompasses online ordering and digital gift cards. The updated loyalty program allows guests more flexibility like choosing different rewards and integrates with third-party systems for improved personalization. The integration extends to their online ordering platform, Olo, enabling a seamless loyalty experience. Piada plans to add tier-based marketing segmentation to offer more exclusive and personalized incentives. The transition consolidates previous separate loyalty programs into a single points-based system, responding to customer desires for higher value order rewards. Sparkfly has previously worked with Chipotle, First Watch, and Bojangles, specializing in customized loyalty and offer management programs.

✈️ Snowflake, the AI Data Cloud company, launches the AI Data Cloud for Travel and Hospitality, targeting airlines, hotels, cruise lines, and travel technology providers. The platform aims to enhance customer experiences and operations using AI, with features like hyper-personalized marketing, optimized bot and IVR performance, loyalty experiences, efficient operations, and maximized revenue management. Global businesses like Hyatt and Tripadvisor utilize Snowflake to leverage data for strategic decisions and automation.