From Plate to Post-Visit: How Technology Shapes the Dining Guest Experience
🍴 PwC research indicates that excellent service can command up to 16% higher prices, and a one-star increase on Yelp can increase revenue by 5-9%. A 2024 BrightLocal survey found 77% of customers check two or more review sites before making a decision. Moreover, 32% of customers would stop doing business with a brand after one bad experience. In the digital era, restaurants must have a mobile-optimized website, use SEO, engage on social media, and offer online reservations. During dining, POS systems and digital menus enhance the experience. Afterward, personalized follow-up via email or SMS, and responding to online reviews within two to three days, is expected by 34% of consumers. Kim Lawton, with 25 years of experience, is the founder and CEO of Enthuse Marketing.
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