The Unsung Hero of Hospitality: Digital Asset Management
📱 Digital Asset Management (DAM) systems in hospitality enable teams across locations to access tools and resources, enhance guest loyalty with personalized experiences, and streamline sales and marketing with centralized content. Boston Harbor Hotel, with Marketing Manager Christine Whitnel and Social Media Coordinator Marc Gonzalez, improved operations with a new DAM, facilitating AI-powered search, tagging, sharing, and rights management, leading to more efficient campaigns. DAMs are integrating AI and ML to become more sophisticated, proving essential in the competitive hospitality market. PhotoShelter CEO Andrew Fingerman highlights nearly 2,000 brands using their DAM software.
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