From Fragmentation to Integration: How Cloud Technology is Redefining Hospitality
💻 Francisco Pérez-Lozao, President of Hospitality at Amadeus, underscores a shift in the hospitality industry as technology partners become collaborative allies with hotels. The goal is to co-create innovative solutions enhancing guest satisfaction. He advocates for cloud-based solutions, emphasizing the need for a consistent data architecture to leverage new technologies and avoid revenue loss. Digital merchandising is highlighted as a means for hoteliers to upsell and differentiate their brands. Pérez-Lozao points to IHG's cloud strategy, with six synchronized inventory instances, as a model for high availability and fast response times, essential for competing with giants like Amazon and Google. Transitioning to a cloud-native design is seen as a 10-year journey that could increase revenue by at least 5%.
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